Affiliate Manager

About us

Xpend Marketing develops custom marketing tools that help B2B service providers drive traffic, onboard users, and retain customers at scale. We partner with companies that support leading B2C brands in marketing, operations, customer service, and user engagement—equipping them with the tools to reach massive audiences and deliver measurable results. Our solutions power the full funnel: from precision outreach to seamless activation and long-term retention. With a team of top-tier developers and deep expertise in social media marketing, Xpend delivers the infrastructure behind the success of leading digital experiences. We enable our clients to tap into networks of hundreds of thousands of influencers and launch campaigns that move fast, go wide, and truly convert.

We are seeking a proactive and results-driven Affiliate & Influencer Account Manager to lead and expand our affiliate program and influencer partnerships in high-performance industries. This role combines relationship management, performance optimization, and strategic planning to maximize revenue through affiliates and content creators. The ideal candidate thrives in a fast-paced environment, has strong analytical skills, and brings hands-on experience in both affiliate marketing and influencer campaigns in performance-driven environments.

Key Responsibilities

• Manage and grow the affiliate program by identifying opportunities for performance improvement, working toward defined targets, and managing budgets to ensure optimal ROI
• Source, recruit, and engage new affiliates, from emerging partners to top industry performers.
• Collaborate with affiliates to design and execute marketing campaigns that drive traffic, conversions, and revenue.
• Maintain regular communication with affiliates, providing guidance, support, and issue resolution.
• Negotiate agreements, commission structures, and exclusive promotions to strengthen partnerships.
• Ensure all affiliate activities comply with the company policies.
• Identify and manage partnerships with influencers, streamers, and content creators across platforms such as Twitch, YouTube, Kick, Instagram, and others.
• Oversee campaign planning, content coordination, timelines, and deliverables.
• Provide clear feedback and guidance to influencers to optimize engagement and performance.
• Track and report campaign KPIs, including reach, engagement, conversions, and ROI.

Data Analysis & Reporting

• Monitor affiliate and influencer performance metrics, including traffic, conversions, player value, and revenue.
• Generate insights and actionable recommendations to enhance program effectiveness.
• Present regular reports to management with key findings and optimization strategies.

Cross-Functional Collaboration

• Work with marketing, product, content, and analytics teams to align campaigns with overall business goals.
• Support the creation of promotional materials, landing pages, and other assets tailored to affiliates and influencers.

Requirements

• 2+ years of experience managing affiliate programs within the iGaming/online gambling industry
• Proven track record in affiliate, influencer, or streamer campaign management
• Strong knowledge of affiliate models (CPA, CPL, Rev-Share, Hybrid) and performance metrics
• Excellent negotiation, relationship management, and communication skills
• Analytical mindset with the ability to derive insights from data and optimize campaigns
• Experience using affiliate tracking and analytics tools (Binom, Voluum, Income Access, NetRefer, Semrush, DeepCI, etc.)
• Ability to manage multiple campaigns and relationships simultaneously
• Fluent English, written and verbal; additional languages are advantageous
• Highly proactive, organized, and results-oriented

🎯 We work with high budgets in fast-moving environments, giving you real ownership and impact on performance. If you’re driven by data, scale, and continuous optimization - you’ll feel right at home.