PPC Manager - Paid Search & Social Advertising

Company Description Movinglife is dedicated to empowering individuals with mobility challenges by providing innovative, stylish, and practical mobility solutions. The company’s flagship ATTO folding mobility scooter series is designed for independence, elegance, and ease of transport, including FAA-approved batteries suitable for air travel. Movinglife couples its products with a distinctive sales and support system, offering guidance through phone consultations, premium physical stores, personalized home demonstrations, and online platforms. Over the past decade, the company has positively impacted more than 100,000 lives in over 65 countries, helping people travel by air, sea, or land with greater freedom and confidence. Joining Movinglife means contributing to accessible mobility solutions that improve quality of life worldwide.
Role Description The PPC Manager – Paid Search & Social Advertising is a full-time, on-site role based in the Tel Aviv District, Israel. This role is responsible for planning, executing, and optimizing paid search and paid social campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels. Daily tasks include keyword research, audience targeting, ad copy creation, budget management, bid optimization, and ongoing performance monitoring. The PPC Manager will analyze campaign data, generate performance reports, and provide insights to improve lead generation, customer acquisition, and overall marketing ROI. Collaboration with the marketing, creative, and analytics teams is essential to ensure consistent messaging, effective landing pages, and alignment with broader digital marketing strategies.
Qualifications

• Strong digital marketing skills, including experience in Digital Marketing and broader Marketing strategy.
• Proficiency in Social Media Marketing for paid campaigns on platforms such as Facebook, Instagram, and other social networks.
• Experience with Lead Generation through targeted paid search, paid social, and conversion-focused campaign structures.
• Ability to use Web Analytics tools (e.g., Google Analytics, Google Tag Manager) to measure performance and optimize campaigns.
• Hands-on experience managing PPC campaigns (Google Ads, Meta Ads Manager or similar), including budget allocation and bid management.
• Strong analytical and quantitative skills, with the ability to interpret data and present actionable insights.
• Excellent written and verbal communication skills in English; additional languages are an advantage.
• Ability to work on-site in the Tel Aviv District, Israel, and collaborate effectively in a cross-functional team environment.
• Relevant academic background in Marketing, Business, Communications, or related field is preferred.
• Experience with e-commerce or consumer products, particularly in global markets, is a plus.