Senior Marketing Strategist & Content Creator

ROVR is a music platform that delivers 24/7, interruption-free listening through mindful curation from a global roster of selectors. Focused on an anti-algorithm approach, ROVR offers time-zoned selections, handpicked “moods,” and an extensive archive library of hidden musical gems. Users can access real-time track information, follow favorite tunes, shows, and curators, and explore a highly personalized listening experience. Available via a free app, ROVR is reinventing radio by putting human taste and discovery at the center of the experience.

Role Description

The Senior Marketing Strategist & Content Creator is a full-time, on-site position based in the Tel Aviv District, Israel. This role is responsible for developing and executing ROVR’s marketing strategy, including defining brand positioning, planning campaigns, and identifying growth opportunities across digital and offline channels. Day-to-day tasks include conducting market and audience research, creating and editing marketing content (such as social posts, newsletters, landing pages, and in-app copy), and collaborating with product, design, and music curation teams to ensure consistent messaging. The person in this role will manage performance analysis of marketing activities, optimize content and campaigns based on data, and help shape ROVR’s voice and storytelling to strengthen community engagement and user acquisition.

Qualifications

• Strong skills in Market Research and Research to understand audiences, trends, and competitive landscapes.
• Experience in Marketing and Marketing Strategy to plan, execute, and optimize multi-channel campaigns.
• Excellent Communication skills for clear, engaging, and consistent brand messaging across platforms.
• Proven experience in content creation for digital channels (social media, email, web, app), preferably in music, media, or consumer tech.
• Ability to interpret analytics and KPIs to refine marketing activities and inform strategic decisions.
• Demonstrated capacity to collaborate cross-functionally and work in a fast-paced, creative environment.
• Fluency in English; additional languages are an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Genuine passion for music culture, curated listening experiences, and innovation in digital media.