Director of Data & Analytics

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

We’re looking for a Head of Data & Analytics to lead our Data & Analytics function within a global B2C product organization. This will be one of the first senior hires for our newly established subsidiary in Israel and a key leadership role for the business. Reporting directly to the COO, you will partner closely with executive leadership and cross-functional teams across Israel and the U.S.

This role is responsible for delivering actionable insights that drive business performance across marketing, product management, and operations. Expertise in building scalable data infrastructure, digital marketing analytics, strong management, and cross functional communication skills are crucial to help the company achieve its goals.

The ideal candidate will be a strategic thinker with a strong mix of both technical and analytical background and a passion for fostering a data-driven culture.

What You’ll Do:

Strategic Leadership

• Align data initiatives with business goals, growth, and customer experience.
• Set strategy, priorities, and roadmap for the Data & Analytics function.

Data Infrastructure & Governance

• Redesign and consolidate the data warehouse into a scalable, future-ready platform.
• Support advanced analytics, AI/ML, and predictive modeling.
• Define and enforce data governance, quality, integrity, and security standards.

Build & Lead the Technical Data Team

• Recruit, develop, and mentor a technical data team owning pipelines, ETL, and infrastructure.
• Reduce dependency on the Technology team while following industry best practices.
• Ensure full coverage of enterprise-wide data needs.

Team Leadership & Development

• Lead, coach, and develop analytics managers and professionals.
• Foster a high-performance, collaborative, data-driven culture.
• Provide technical guidance across analytics and engineering disciplines.

Cross-Functional Collaboration

• Partner with Marketing, Product, and Operations to translate business needs into insights.
• Deliver trusted dashboards, reports, and self-service tools.
• Establish review and validation processes before company-wide distribution.

Marketing Performance, Attribution & Web Analytics

• Own marketing measurement, attribution models, and optimization frameworks.
• Lead Web Analytics strategy (e.g., Google Analytics, conversion tracking, funnels, events).
• Enable continuous monitoring and optimization of digital marketing performance.

Product & Customer Journey Optimization

• Analyze conversion behavior and optimize end-to-end customer journeys.
• Collaborate with Product and CRM teams to improve engagement and conversion.

Experimentation & Advanced Analytics

• Define and oversee A/B and multivariate testing strategies.
• Ensure rigorous experimentation and actionable insights across business units.

Predictive & Incremental Analytics

• Build predictive models and causal analyses.
• Apply incremental measurement to evaluate business impact and optimize decisions.

Innovation & Continuous Improvement

• Track emerging trends in data, analytics, and technology.
• Continuously improve tools, platforms, and processes for efficiency and innovation.

What You’ll Need To Be Successful:

• Bachelor’s degree in Data Science, Computer Science, Statistics, or related field; Master’s degree preferred.
• 10+ years of experience in data analytics, business intelligence, or a related field, with at least 5 years in a leadership capacity, preferably in online B2C service companies (e.g., Gaming, Dating, Gambling, or other consumption-based platforms).
• Proven experience in building technical data teams and developing a scalable data infrastructure.
• Strong understanding of digital marketing analytics, including key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, Churn Rate, Return on Investment (ROI), and Return on Ad Spend (ROAS). Expertise in building and utilizing attribution models to assess marketing effectiveness across channels.
• Demonstrated experience in leveraging data to analyze and optimize customer journeys, driving higher engagement and conversion rates. Strong ability to identify and implement strategies that enhance product performance across key touchpoints.
• Excellent collaboration and communication skills, with the ability to influence stakeholders at all levels.
• Hands-on expertise in data modeling, predictive analytics, AI/ML implementation, and the creation of attribution models, with proficiency in analytics platforms (e.g., Google Analytics, Tableau, PowerBI, SQL) and programming languages (e.g., Python, R).

Working Conditions:

• Collaborate closely with U.S. based teams and management
• Continuous work on a personal computer.
• Ability to work from home including a stable internet connection.
• Occasional international travel to headquarter office in Los Angeles if necessary.
• Work from office in Petach Tikva twice a week

What We Offer:

At Outlook Amusements, we are an established global B2C organization that values collaboration, accountability, and people-first leadership. As part of our newly opened subsidiary in Israel, you’ll join a supportive, engaged team where your contributions matter and your success is shared. We take our work seriously, are deeply focused on delivering exceptional experiences to our customers, and believe in fostering a positive, connected workplace along the way.

We offer a competitive salary and bonus opportunity, along with a comprehensive benefits package that includes a study fund contribution, company holidays, and both local and global team-building activities.

Outlook Amusements is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable local laws.