VP of Marketing Israel

Become part of a rapidly expanding enterprise and spearhead the formulation, leadership, and execution the group's marketing initiatives, with the goal of increasing revenue, strengthening the brand, expanding the customer base, and creating a competitive advantage in the market.

Main Areas of Responsibility

• Managing all activities within the marketing array: Marcom, digital, content, advertising, PR, social, and branding.
• Characterization, development, and management of product portfolios.
• Responsibility for meeting sales targets, customer acquisition and retention, leads, sales plans, and customer journeys.
• Developing and strengthening the brand and its visibility.
• Analyzing market data, competitors, and customer behavior.
• Managing pricing, pricing strategy, and value propositions.
• Managing marketing budgets and ROI control.
• Managing vendors, advertising agencies, and strategic partners.

Management member reporting directly to the company's CEO.

Job Requirements

• Previous experience in significant marketing management roles – at least 10 years, in Israel consumer market - a must!
• Experience defining company's branding and advertising, as CMO or Vice President of marketing - a must
• Business orientation and high analytical ability.
• Deep understanding of digital marketing: performance and branding.
• Experience in data-driven and AI-driven work.
• Deep business understanding of pricing (ROI).
• Experience working with service and sales units.
• Discretion is kept; we will discuss the position prior to moving forward with your candidacy