Brand Director

Brand & Creative Lead

About the role

We are looking for a senior Brand & Creative Lead to own the story, emotion, and identity of a fast‑growing consumer brand at the intersection of beauty, wellness, and lifestyle. This is a 360° role – from brand strategy and creative direction to the way the customer feels when opening the package at home. You will lead the creative vision while staying tightly connected to business results, managing design, social, influencers, and retention.

Requirements

• 5–8+ years in senior Marketing / Creative / Brand roles – must.
• Strong background in E‑commerce / DTC – significant advantage.
• Excellent storytelling, copywriting, and visual taste; strong connection to culture and lifestyle.
• Ability to work with data and numbers without losing the “soul” of the brand.
• Proven leadership: able to hold a big vision and also dive into details; experience managing creatives and cross‑functional projects.
• Proficiency in Figma and in writing clear briefs and spec documents.

Key responsibilities

• Define and own brand positioning, voice, and personality; maintain a clear, consistent Brand Book across all touchpoints (site, CRM, packaging, social).
• Lead creative direction for campaigns and content; work with designers, video editors, UGC creators, and influencers.
• Shape product and customer experience: naming, packaging, launches, unboxing, PR boxes and brand moments.
• Partner with performance and growth teams to ensure the brand not only looks great but converts (CR, AOV, LTV, brand lift).
• Lead retention and customer club strategy to build long‑term loyalty.
• Manage a small internal team (retention/club, social & influencers, design) and coordinate work with external studios and agencies.