Marketing Lead

About Octup

Octup is a Tel Aviv-based startup building the agentic AI layer for the logistics (3PL) industry. We're growing fast, shipping faster, and looking for our first dedicated marketing hire.

The Role

You will own demand creation marketing end-to-end - strategy, content, events, and execution. High ownership, real impact, and a direct line to the CEO.

What You'll Own

• Content & Social - LinkedIn (founder + brand), newsletters, thought leadership, category-defining content

• Demand Generation - Landing pages, email sequences, conversion assets that drive pipeline

• Events - Plan and run customer tours, industry events, and meetups. Build repeatable playbooks

• Customer Marketing - Case studies, testimonials, and sales collateral from real customer stories

• Marketing Ops

Who You Are

If you're a content beast who knows how to create high-quality content from everything — and a builder — this is your role.

★ Exceptional English writing skills – this is a content role, every word matters

★ High-energy, content-obsessed, lives and breathes social media

★ Experienced in planning and executing events and content operations

★ A natural organizer - you can run a content calendar and an event in the same week

✔ B2B SaaS marketing background, at least 2 years at an early-stage company

✔ AI-fluent (Claude, GPT, Perplexity - daily, not occasionally)

✔ Data-driven – you pull your own reports and act on them