Monetization & CRM Manager

VYBS is a gamified rewards platform helping mobile gamers discover and engage with games they'll love. Powered by advanced AI, data-driven insights, and a deep understanding of player behavior, we deliver personalized recommendations, exclusive rewards, and a vibrant gaming community.

Our mission is to create exceptional player journeys that drive value for both users and game developers. As we continue to scale globally, we're looking for talented individuals who are excited to help shape the future of mobile gaming growth.

The Role

VYBS is looking for a founding Monetization & CRM Manager to own our lifecycle marketing, LiveOps, and monetization functions from day one.

This is a full-time, on-site position based in Tel Aviv. You'll report directly to the founder and build the entire function from scratch — no existing team, no inherited playbook. With over 1M downloads and rapid growth, your campaigns will have direct, measurable impact on revenue and retention at scale.

If you're a creative operator who can move from idea to execution in hours, thrives with autonomy, and wants to own something real — this role is for you.

What You'll Do

• Own end-to-end CRM across the full user lifecycle — onboarding, active engagement, churn prevention, and win-back — via push notifications, email, and in-app messaging.
• Design and run LiveOps: promotional events, special missions, challenges, seasonal campaigns, and any creative initiative you believe will move the needle on engagement.
• Build and execute monetization promos — limited-time boosts, bundles, reactivation campaigns, and concepts we haven't thought of yet.
• Define KPIs for every initiative, run A/B tests, and iterate relentlessly based on data.
• Build the CRM and LiveOps roadmap from scratch, prioritize independently, and own the results.
• Work across 50+ leading game titles, bringing fresh thinking to a broad and dynamic content slate.

What We're Looking For

• 3–5 years of experience in mobile gaming in a CRM, LiveOps, or monetization role.
• Hands-on CRM platform experience (Braze or similar) — you've built flows, set up segments, and configured events yourself, not managed someone who did.
• A creative operator mindset: you can develop a promo concept at 10am and have it live by 3pm. Execution matters more than decks.
• Analytical enough to own your outcomes — comfortable reading dashboards, interpreting campaign performance, and making data-driven decisions without needing a data team to translate for you.
• Self-directed and self-managed — you'll report to the founder with no CRM lead to shadow. You set your own roadmap and hold yourself accountable.

Nice to Have

• You've been the first CRM or LiveOps hire at a startup before.
• Direct, hands-on experience with Braze.
• Familiarity with UA economics and how lifecycle marketing intersects with paid acquisition.
• Experience running reward-based or loyalty mechanics within a gaming or consumer app.

What We Offer

• Full ownership of an entire function at a fast-growing company — from strategy to execution.
• Direct revenue impact: your campaigns directly affect monetization and retention, and you'll see the results.
• A small, no-politics team with fast decisions and real autonomy.
• Exposure across 50+ leading mobile game titles — a rare breadth of product context.
• Competitive compensation and meaningful career growth as the team scales.

Ready to Own It?

If you're a hands-on operator who wants to build something from zero, move fast, and see your work reflected directly in business outcomes — we'd love to hear from you.

Apply now and help us redefine rewarded play for millions of gamers worldwide.