Marketing Manager

Marketing Manager

About the Role

Payouts.com is looking for a hands-on Marketing Manager to join us and build the marketing function from the ground up.

This is a broad, high-ownership role for someone who has worked in a B2B startup or fast-growing company, and understands what it means to build marketing while the company is still shaping its brand, voice, processes, and market presence.

The role combines brand building, classic B2B marketing, performance marketing, content, social media, PR coordination, conferences, sales enablement, and marketing infrastructure.

You will work closely with leadership, sales, product, and our external PR partners to define how Payouts.com shows up in the market, communicates its value, and uses marketing to support growth.

What You’ll Do

You'll own and build the marketing function end to end - creating the structure, processes, reporting, and workflows it runs on, and working with leadership to turn business goals into marketing initiatives.

Your strongest day-to-day focus will be performance marketing and brand: you'll plan, launch, and optimize B2B campaigns across channels like LinkedIn, Google, retargeting, landing pages, and email, tracking what actually drives qualified leads and pipeline. You'll shape how Payouts.com is positioned and messaged so the website, campaigns, sales materials, PR, social, and events all tell one clear, consistent story.

Alongside this, you'll work with our external PR agency (announcements, media opportunities, and leadership visibility), own how we show up at conferences and industry events - from picking the right ones to turning them into awareness, leads, and partnerships- and help the team manage content and social media the right way.

What We’re Looking For

We are looking for someone who is a builder: strategic enough to shape the plan, but hands-on enough to execute it.

• 3-6+ years of experience in B2B marketing.
• Experience working in a startup, scale-up, or fast-growing company .
• Strong understanding of both brand marketing and performance marketing.
• Strong English writing, messaging, and communication skills.
• Ability to work independently, take ownership, and execute hands-on.
• Comfort with ambiguity and building processes from scratch.
• Understanding of how marketing supports sales, pipeline, and business growth.

Nice to Have

• Experience in fintech, payments, payouts, payroll, marketplaces, affiliate platforms, gaming, or global workforce platforms.
• Experience managing conference presence, sponsorships, webinars, or B2B events.
• Strong visual sense and the ability to create simple, high-quality marketing assets independently using tools like Canva, Figma, and AI design tools.

The Type of Person Who Will Succeed Here

This role is for someone who likes building. They should be able to create structure where there is none, take ownership without waiting for perfect briefs, and move quickly from idea to execution.

They should be comfortable doing classic marketing work, managing performance campaigns, working with PR, supporting sales, and thinking strategically about brand and market presence.

They do not need a big team to get things done today, but they should know how to manage external partners, collaborate effectively with the right people across the company, and turn internal ideas into clear marketing output. Over time, this person may also grow into managing a small marketing team.