Head of Marketing, CRM & Automation

Company Description R-Cure Medical Ltd. is a leading marketer and distributor of advanced medical and therapeutic devices in wound care, rehabilitation, and infection control. The company represents over 25 international manufacturers specializing in innovative solutions such as advanced dressings, anti-decubitus mattresses and air cushions, skin and tissue regeneration products, scar management, negative pressure wound therapy, and oxygen therapy. R-Cure Medical also offers unique wheelchair portfolios and infection control technologies for both air and human contact. Its clients include all hospitals in Israel, public and private healthcare clinics, government ministries, rehabilitation institutions, pharmacies, and private patients. The company has also developed a home care segment using Ekare Insight BI technology and operates under ISO 9001:2008, ISO 27799, and ISO 27001 certifications.

Role Description R-Cure Medical is looking for a unique professional to lead and connect three key areas of our business: Marketing, CRM, and Business Automation.

This is a hands-on role for someone who enjoys both strategy and execution, with the ability to drive marketing initiatives while optimizing business processes through technology, automation, and AI.

If you're equally excited about building campaigns, improving customer journeys, implementing CRM solutions, and creating automation workflows – we'd love to meet you.

• Lead the company's marketing and digital activities
• Manage websites, content, social media, newsletters, and webinars
• Own and optimize CRM processes and user adoption
• Design and implement automation workflows across departments
• Build dashboards, reports, and performance tracking tools
• Identify opportunities to improve business processes through technology
• Lead AI and OCR-based initiatives to increase efficiency
• Collaborate with internal teams and external technology partners

• Experience in Marketing, Digital, CRM, or Business Operations
• Experience working with CRM systems
• Strong process-oriented and analytical mindset
• Experience with automation tools (Make, Zapier, Power Automate, etc.)
• Ability to manage multiple projects and priorities
• Self-learner with a proactive approach and strong ownership
• Experience with APIs, integrations, and workflow automation
• Experience with AI tools and process optimization
• Familiarity with Fireberry CRM
• Experience in healthcare, medical devices, or related industries
  

• 📩 To apply, send your CV to [email protected]