Application Architect Sr Manager

Overview (English)

Lead SodaStream’s AI/digitalization agenda by defining key areas of the business requiring digital transformation, calculating potential impact, piloting solutions (approved by EA), scaling AI solutions.

Define and drive adoption of the AI digital roadmap across consumer (DTC, Global Media, Consumer Insights, Loyalty and Subscription, Digital Marketing), Commercial (RGM, Dx, WCCE, ecomm) , Value chain (manufacturing & warehouse), New appliance innovation (connected products, intelligent automation and support functions (finance, HR, legal)

Responsibilities (English)

Define and lead the execution of SodaStream’s AI and digital roadmap across DTC, connected products, and intelligent automation, aligned with approved business priorities.

(Decision / Execute) – Impacts: CSTO, Marketing, Commercial, IT

Act as the business-side digital owner, translating business needs into digital requirements and priorities, while partnering with IT on architecture, platforms, and delivery.

(Decision / Consult) – Impacts: IT, Enterprise Architecture, Product

Drive the definition and scaling of connected product and IoT use cases, including connectivity capabilities, firmware evolution, and machine-linked data applications.

(Decision) – Impacts: R&D, Engineering, IT, Data

Identify and pilot emerging digital and AI use cases (e.g., agentic AI, embedded digital tools) that improve consumer engagement, conversion, and operational effectiveness. Lead Process starting with defining business problems in each functions – in close partnership with the functional VP. Progress process, scanning internally (inside PEP) for best solutions that are approved by EA. Lead POC/pilot process to test the solution in the SST environment. Conduct final assessment to make go/no-go decision. Ensure smooth handover to IT and to the functional leader.

(Consult / Decision) – Impacts: Marketing, CRM, Data, IT, Global Tech Innovation and Transformation leaders

Support the operationalization of AI intelligent automation initiatives (e.g., RPA) to improve backend efficiency and streamline core business processes. Lead Process starting with defining business problems in each functions – in close partnership with the functional VP. Progress process, scanning internally (inside PEP) for best solutions that are approved by EA. Lead POC/pilot process to test the solution in the SST environment. Conduct final assessment to make go/no-go decision. Ensure smooth handover to IT and to the functional leader.

(Execute) – Impacts: Operations, Finance, IT, Global Tech Innovation and Transformation leaders

Ensure coordinated digital ownership and prioritization across initiatives, reducing fragmentation and aligning stakeholders around a common roadmap.

(Decision) – Impacts: Transformation, IT, Business Unit Leaders

Qualifications (English)

Proven experience leading business-side digital initiatives across DTC, digital platforms, or connected products, with accountability for roadmap definition and execution.

Strong ability to translate strategic objectives into prioritized digital capabilities and requirements, working in close partnership with IT and technology teams.

Experience driving cross‑functional digital programs involving Marketing, Product, R&D, Data, Operations, and IT.

Solid understanding of emerging digital and AI capabilities, with the ability to assess relevance and business value rather than pure technical depth.

High execution discipline combined with sound judgment in prioritization, trade‑offs, and decision‑making.

Strong stakeholder management and influencing skills in matrix environments, without direct authority.

Ability to operate effectively in ambiguous, evolving digital landscapes while maintaining focus on business outcomes.