CRM & Monetization Manager

ABOUT US

Shortical is a fast-growing mobile entertainment platform redefining how people consume scripted content.

We create premium short-form vertical series designed for today’s viewing habits.

fast, immersive, mobile-first, and always on demand. Combining cinematic storytelling with an AI-first product experience, Shortical has already reached the US Top 10 highest-grossing apps in under a year.

About the Role

We are looking for an exceptional CRM & Monetization Manager to join our core team and help us build the future of streaming. This is a high-impact role where you will be the bridge between data, product, and content. You will own the strategy for keeping our users engaged and maximizing their lifetime value through sophisticated CRM journeys and a dynamic in-app economy. As the first person in this role, you will have the unique opportunity to build the monetization and retention roadmap for a global product from the ground up.

Responsibilities

• Lifecycle & CRM Strategy: Design, implement, and optimize end-to-end automated user journeys (Push, In-App, Email, SMS) to drive retention and prevent churn.
• Monetization & Live Ops: Own the in-app economy, managing coin packages, subscription models, and rewarded ad placements while executing a "Live Ops" calendar of promotions and flash sales.
• Data-Driven Optimization: Collaborate closely with analysts to analyze campaign performance and run continuous A/B tests on pricing and communication timing to optimize ARPU.
• Experimentation Engine: Architect and manage a robust A/B testing framework to support simultaneous, complex experiments across various user segments.
• Cross-Functional Collaboration: Partner with Product, Growth, and Content teams to identify high-potential genres and ensure CRM tools are data-rich and fully integrated.
• Audience Segmentation & Personalization: Own the user segmentation strategy by defining behavioral, lifecycle, engagement, and monetization cohorts. Develop personalized communications, offers, promotions, and subscription packages while continuously optimizing targeting models to maximize retention, conversion, and lifetime value (LTV).

Requirements:

• 5+ years of experience in CRM, Monetization, or Growth Marketing within mobile gaming or B2C app industries.
• Hands-on experience with industry-standard CRM platforms (e.g., Braze, CleverTap, Leanplum) and analytics tools like Mixpanel or Amplitude.
• Strong analytical mindset with proficiency in SQL to "slice and dice" data into actionable strategies.
• Strongly product-oriented with a keen eye for how CRM and monetization touchpoints impact the overall user experience.
• Excellent skills in presenting complex monetization insights and growth roadmaps to stakeholders.
• A "builder" mentality comfortable in high-growth environments where you set up processes from scratch.

Huge Advantages

• Direct experience with streaming platforms or digital media content delivery.
• Proven experience managing multiple, overlapping A/B tests on platforms with millions of users.
• Background in applying psychological principles to in-app economies and user retention.