Head of Global Demand Generation

The Head of Global Demand Generation owns the full marketing funnel from first touch to closed-won handoff globally. This role is responsible for building, implementing, and continuously optimizing the end-to-end lead generation and nurturing infrastructure across a multi-BU, multi-cycle organization.

You will be the primary owner of HubSpot and Salesforce globally not as a user, but as a systems architect. You design how leads flow, how data is structured, how scoring models are calibrated, and how marketing and sales teams interact with shared pipeline data and clear KPI measurements across business units with different products, different sales cycles, and different buyer personas.

This role requires equal parts strategic vision and technical depth. The ideal candidate is a marketing technologist who thinks analytically, builds systematically, and leads commercially.

• Own full-funnel performance: Lead → MQL → SQL → Opportunity → Revenue
• Define pipeline targets with Sales and drive conversion, velocity, and efficiency
• Design and execute demand generation strategies tailored to different BUs, personas, and sales cycles
• Act as global owner of HubSpot and Salesforce – architecture, workflows, integrations, and governance
• Lead CRM implementation and optimization in a complex, multi-BU environment
• Build and maintain lead scoring models, routing logic, and lifecycle stages
• Develop and scale marketing automation programs (nurture, triggers, re-engagement)
• Ensure high data quality, segmentation, attribution, and compliance standards
• Build reporting frameworks and executive dashboards with actionable insights
• Partner closely with Sales, Product Marketing, RevOps, and regional teams
• Build and lead a high-performing global Marketing Ops / Demand Gen team

• 10+ years in Marketing Operations / Demand Generation / Growth
• Proven global experience in a multi-BU, complex B2B environment
• Strong leadership experience managing cross-regional teams
• Hands-on expertise with HubSpot & Salesforce (Admin/Architect level)
• Proven track record of building or transforming CRM and marketing infrastructure
• Strong analytical mindset (funnel metrics, attribution, performance optimization)
• Experience with BI tools (Tableau / Power BI / Looker); SQL – advantage
• Relevant degree; MBA or certifications (HubSpot / Salesforce) – advantage

Core Expertise

• Marketing automation & workflows
• Lead lifecycle, scoring & funnel management
• CRM architecture & system integrations
• HubSpot–Salesforce bi-directional sync
• Reporting, attribution & revenue analytics
• Data governance and pipeline visibility