Digital Growth & Analytics Sr. Director

Overview

Reporting to the Global CMO, this role will lead SodaStream’s end-to-end Digital Growth transformation agenda globally — integrating three critical growth engines into one connected operating model: Data Analytics & Measurement, Digital Marketing & Media Execution, and Loyalty & Subscription.

This is a senior transformational leadership role accountable for building a world-class digital growth capability across HQ, DTC, and Markets organizations — connecting data, media, consumer engagement, and commercial execution into one growth system.

The role will directly lead three leaders:

• Data Analytics & Measurement Director.
• Digital Marketing & Media Execution Director.
• Loyalty & Subscription Senior Manager.
  
  

• Define and lead SodaStream’s global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.
• Integrate Data Analytics & Measurement, Digital Marketing and Loyalty/Subscription into a connected growth engine spanning Marketing, DTC and Markets.
• Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution.
• Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization, advanced measurement and martech capabilities.
• Establish measurement and decision frameworks linking consumer, media and commercial investments to business outcomes (CLTV, CAC, ROAS, retention, penetration).
• Translate consumer and performance insights into Category, Media and MarCom decisions and support market-level prioritization and execution.
• Lead governance of major digital investments and business cases, including technology and capability CAPEX decisions where relevant.
• Drive global operating rhythms and performance management across markets while balancing standardization with local flexibility.
• Build advanced organizational capability in AI, automation, digital growth, experimentation and performance optimization.
• Act as senior advisor and partner to HQ and market leadership teams on digital growth priorities and transformation roadmap.
  
  

• MBA or equivalent Master’s degree in Business, Analytics, Engineering, Digital or related field - preferred
• Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics.
• 15–20 years of leadership experience in digital-first, data-led, eCommerce or consumer technology environments.
• Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions.
• Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component.
• Experience in subscription, recurring-revenue, DTC or eCommerce-first business models strongly preferred.
• Strong executive presence with demonstrated ability to influence senior business and functional leaders.
• Ideal profile: Digital-native leader from ~$0.5–1B B2C eCommerce-first environment with strong data analytics and digital marketing capabilities and global transformation experience.