Vice President Marketing

The VP Marketing will work closely with the company’s CEO to integrate and set the strategic vision and direction of the company. The VP Marketing will oversee and run all digital marketing B2C/B2B/B2B2C/B2G operations and will be in charge of increasing company revenue and profits.

:Responsibilities

• Lead the digital marketing strategy to support our sales function and growth targets
• Work as a key member of the marketing leadership team, lead the digital team with a clear vision and strategies for a growth driven culture
• Manage advertising and digital marketing agencies
• Work cross functionally with the product, corporate and regional marketing teams by bringing in best practices to a growing organization
• Build AI workflows to build an efficient scalable workflows.
• Drive and develop integrated digital campaigns (organic and paid) from planning and budget-monitoring to execution, working closely with the different marketing teams to build demand generation plans in alignment with the company’s go-to-market needs
• Optimize digital channels, including but not limited to SEO, SEM, LinkedIn, Facebook, Twitter and more. Test, analyze, and scale experiments to improve key metrics.
• “Listen” to market trends and direct the market research efforts of the company
• Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives

:Requirements

• Proven experience as a Marketing Director or a similar role in a technology B2C/B2B/B2B2C/B2G Environment - at least 5 years
• Excellent English (written and verbal)
• Bachelor’s degree in business, marketing, communications, or related field.
• Demonstrable experience in selling applications to the B2C/B2B/B2B2C/B2G market
• Proven experience working with digital advertising tools
• Experience in developing efficient strategies and business plans for all digital marketing
• Solid understanding of market research and data analysis methods
• Strong analytical skills
• AI agents utilization - experience building AI workflows.
• Exceptional knowledge of marketing techniques and platforms
• Leadership capabilities - both creative and analytical
• Outstanding communication (written and verbal) and interpersonal abilities working with multiple cross-functional teams