Senior Marketing Analyst

Who We Are

A fast-growing health company building technology-enabled solutions to improve access, experience, and preventive care.

We combine digital infrastructure, product innovation, and data-driven decision-making

What are we looking for?

We’re looking for a Senior Marketing Analyst with a strong performance mindset to join our Data

team. This role focuses on deep marketing analysis across paid channels and lifecycle (email)

marketing, with a strong emphasis on attribution (MTA), creative performance, and channel

efficiency. You’ll monitor performance daily, quickly identify changes, and dive deep into

the data to uncover the real drivers behind CAC, conversion, and growth.

If you think like a growth operator, know how to break down complex marketing funnels, and

Proactively surface insights - this role is for you.

What You’ll Be Doing

• Monitor marketing performance daily across paid channels (Meta, Google, TikTok, etc.) and

lifecycle/email marketing.

• Identify and investigate shifts in CAC, CPA, conversion, and revenue performance.

• Deep dive into performance changes to identify root causes across creative, audience, funnel,

and channel dynamics.

• Analyse creative performance to understand what messaging, formats, and hooks drive results.

• Design and analyse marketing tests (creative A/B tests, lift tests, geo tests, etc.).

• Evaluate audience and retargeting strategies, including segmentation, frequency, and efficiency.

• Build & maintain dashboards that provide clear visibility into channel and campaign

performance.

• Work closely with marketing leadership to provide actionable recommendations on budget

allocation, scaling, and optimization.

• Improve and leverage attribution models (including MTA) to ensure accurate measurement and

better decision-making.

• Analyse lifecycle/email performance (flows, campaigns, retention, upsell) and identify

opportunities to improve conversion and revenue per user.

Qualifications

• 4+ years of experience in marketing analytics / growth analytics / performance marketing.

• Degree in Engineering, Mathematics, Statistics, Information Systems, or equivalent practical

experience – an advantage.

• Strong experience in D2C / eCommerce environments.

• Deep understanding of paid media performance (Meta, Google, TikTok).

• Strong knowledge of CAC, CPA, ROAS, and funnel analysis.

• Ability to turn data into clear, actionable insights.

• Hands-on experience with attribution models, especially MTA – an advantage.

• Hands-on experience with SQL and Looker/LookML – an advantage.

• Experience with lifecycle/email marketing platforms (e.g., Klaviyo) – nice to have.