CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager

We are looking for a data-driven CRM & Lifecycle Marketing Manager to lead customer engagement, retention, and lifecycle marketing initiatives.

Responsibilities

Build and execute multi-channel CRM campaigns across email, push notifications, and automated customer journeys

Own the CRM calendar and work closely with Product, Monetization, Analytics, and Marketing teams

Develop and optimize automation workflows, triggers, and lifecycle funnels

Utilize AI-driven tools for segmentation, personalization, and campaign optimization

Analyze campaign performance, conduct A/B testing, and drive continuous improvement across key KPIs

Requirements

3+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing

Hands-on experience with CRM platforms, marketing automation, and AI tools

Strong analytical and data-driven mindset

Proven ability to build and scale automated customer journeys

Excellent cross-functional collaboration skills

Nice to Have

Experience in mobile apps, digital products, or consumer-facing platforms

Familiarity with SQL, Tableau, or similar analytics tools

Experience with automation platforms and API integrations

Join us to help create impactful customer experiences through data, automation, and AI.