Media Buyer

Company Description Mobile Brain LTD is a leading developer of gambling and gaming applications serving a wide range of business needs for companies worldwide. The organization maintains long-term partnerships with many multinational firms, supporting them throughout the entire application lifecycle. Mobile Brain provides end-to-end solutions, from concept and planning through development, QA, analytics, and deployment. The company also offers app store marketing solutions, helping clients maximize visibility, performance, and user engagement.

Role Description This is a full-time Media Buyer role based in Israel with a hybrid work arrangement, combining on-site presence with the flexibility to work from home part of the time. The Media Buyer will be responsible for planning, executing, and optimizing media campaigns across digital channels to drive user acquisition and brand visibility for mobile applications. Day-to-day tasks include developing media plans, negotiating and purchasing media inventory, monitoring campaign performance, and adjusting bids and budgets to achieve target KPIs. The role includes collaborating with marketing, creative, and analytics teams to align campaigns with business goals, test new channels and audiences, and produce performance reports and insights. The Media Buyer will also stay up to date on industry trends, platforms, and tools to continuously improve campaign effectiveness.

Qualifications

• Strong Media Planning and Media Strategy skills, including the ability to design data-driven, goal-oriented campaign plans.
• Hands-on Media Buying experience across relevant digital channels and platforms, with a focus on performance and ROI.
• Solid Analytical Skills, including proficiency in interpreting campaign data, KPIs, and user acquisition metrics.
• Effective Communication skills for collaborating with internal teams, external partners, and media vendors.
• Experience with mobile app marketing, user acquisition, or performance marketing is highly beneficial.
• Familiarity with campaign management tools, tracking solutions, and analytics platforms (e.g., Google Analytics, MMPs) is an advantage.
• Ability to work both independently and as part of a team in a fast-paced, results-oriented environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.