Product Marketing Manager

About IO River

IO River has emerged as a leading alternative for businesses navigating the shift to multi-edge platforms. We specialize in innovative Edge and CDN solutions that empower businesses to deliver content swiftly, securely, and at scale. Our mission is to redefine the standards of digital content delivery — and our GTM team is at the heart of making that happen.

About the Role

Here’s what this role is really about:  you'll own the channels that feed our pipeline — conferences, SDR, and partners — you’ll be the driving force behind their growth and success. No hiding behind vanity metrics. But you'll also have real ownership, a team that listens, and the chance to build something that matters. If you're the kind of marketer who gets energized by that kind of accountability, IO River might be exactly the right place for you.

As our Product Marketing Manager, you won't just support the funnel — you'll own it. You'll be directly responsible for driving pipeline through our three core lead-generating channels: conferences & events, SDR outreach, and channel partners (resellers, MSPs, and distributors). This is a highly cross-functional, hands-on role with real ownership and real impact on revenue.

Responsibilities 

• Own PMM contribution to pipeline across conferences, SDR, and channel partners — set targets, track performance, and optimize continuously.
• Develop and execute go-to-market strategies for new features, use cases, and audience segments that fuel demand.
• Lead end-to-end planning and execution of industry conferences and events, from booth strategy to post-event nurture campaigns.
• Build and maintain the full SDR toolkit — messaging frameworks, outreach sequences, battle cards, objection handling, and competitive positioning.
• Work hand-in-hand with the SDR team to continuously sharpen outbound messaging based on response rates and pipeline data.
• Develop co-marketing programs and enablement materials for resellers, MSPs, and distributors.
• Build partner-facing assets — pitch decks, solution briefs, co-branded collateral — that help partners sell IO River effectively.
• Own the partner communication cadence and identify opportunities to accelerate a partner-sourced pipeline.
• Maintain and evolve IO River's core messaging playbook, ensuring consistency across all channel touchpoints.
• Collaborate closely with Sales and leadership to align messaging with real buyer pain points and ICP insights.

Requirements  

• 3+ years of product marketing experience in a B2B tech company — mandatory.
• Proven track record of driving pipeline, not just producing content.
• Hands-on experience working with or enabling SDR / sales teams.
• Experience with channel partners (resellers, MSPs, or distributors) — a strong advantage.
• Experience owning or contributing to event marketing strategy and execution.
• Strong ability to craft messaging that connects product value to business outcomes.
• Startup mentality — comfortable owning outcomes in a fast-moving, resource-constrained environment.
• Excellent English — written and verbal.
• Background in Edge, CDN, Cloud, or infrastructure — a significant advantage.



• Super Independent & Extreme Ownership: A true "Pusher" who drives projects to the finish line with minimal supervision.
• Hands-on, Startup Mentality: Not afraid to “get your hands dirty”; you execute daily tasks yourself while maintaining a high-level strategic view.
• Organized and Tidy: Possesses strong project management skills to ensure all initiatives are structured and handled with precision.
• Methodological: Ability to translate complex processes into repeatable, scalable systems.
• Independent Content Driver: Ability to own content projects from initial concept to final publication
• Data-Driven: Every effort is backed by numbers (SoV, brand mentions) to measure and prove progress.