CRO (Growth Marketing ) Team Lead

We are a fast-growing, data-driven global SaaS company looking for a powerhouse Growth Marketing Team Lead to spearhead the evolution of our main brand.

This isn’t just a management role; it’s about owning the conversion engine of our primary revenue driver while overseeing critical acquisition channels across the organization. If you are a master of funnels who can lead a multi-disciplinary squad while steering company-wide acquisition strategies, your place is with us.

The Core Mission

• Squad Leadership: Direct management of a cross-functional growth squad (Design, Copywriting, and Web Development) dedicated to our core product.
• Conversion Engine: Full ownership of the top-of-funnel and relentless Conversion Rate Optimization (CRO) to turn traffic into active users.
• Company-Wide Oversight: Leading the strategy and execution for Search Engine Marketing (SEM/UA) and Email Marketing across all company touchpoints.

Key Responsibilities

• Conversion Rate Optimization: Own the hypothesis, execution, and measurement of A/B tests and funnel improvements.
• Cross-Company Channel Management: Oversee specialists managing Search Engine Acquisition and Email Marketing, ensuring these channels perform at scale.
• Squad Operations: Lead the day-to-day workflow for your dedicated designer, copywriter, and developers to ensure high-velocity, high-quality output.
• Top-Funnel Strategy: Align search intent with on-page experience and post-click retention via email, creating a seamless user journey.
• Rapid Experimentation: Maintain a rigorous testing backlog—from ad copy and search keywords to landing page layouts and email automation sequences.
• Data-Driven Leadership: Partner with data teams to build dashboards tracking key growth KPIs, providing clear insights on how your squad and channels drive the bottom line.

Requirements (Must-Haves)

⚠️ Please note: This position strictly requires proven experience in the software-as-a-service (SaaS) industry and a direct-to-consumer/small business orientation.

• 5+ years of Growth/Performance Marketing experience in a B2C or B2SMB SaaS environment – A MUST.
• Proven Leadership: Hands-on experience managing multi-disciplinary teams (Designers, Developers, or Marketing Specialists).
• CRO Expertise: A track record of measurably improving conversion rates through structured A/B testing and funnel optimization.
• Search & Email Mastery: Deep understanding of Search Engine User Acquisition and Email Marketing lifecycle strategies.
• Analytical Rigor: Proficiency with analytics and CRM tools (e.g., Google Analytics, HubSpot) to generate actionable insights from complex data.
• High-Level English: Exceptional spoken and written English proficiency is a must.

Advantages (Nice to Have)

• Technical familiarity with A/B testing platforms (e.g., VWO, Optimizely).
• Experience or familiarity with the E-commerce tech ecosystem.

Why This Role?

You won't be working on the sidelines. You will be at the helm of our main brand, managing the most critical acquisition channels and leading a squad designed for speed. This is a role for a leader who wants to see their fingerprints on the company’s primary growth metrics every single day.