Vice President Marketing

Role: VP Marketing/CMO

Reports to: CEO

Company Overview

We are a fast-growing cybersecurity and fraud prevention company helping global enterprises detect and prevent digital impersonation and customer-facing attacks. Operating in a high-stakes environment where trust, speed, and precision matter, we are currently at ~$5M ARR and scaling rapidly.

Our next phase requires building a predictable, high-quality pipeline engine and establishing the company as a clear category leader.

The Mission

Build and scale a world-class marketing engine that drives ARR from ~$5M to $50M within 3 years while establishing the company as a category leader.

Please note: This is not a "brand-only" or purely theoretical role. You will directly own pipeline, revenue impact, and market positioning. Brand equity will be built to support these core commercial targets.

What You’ll Own

1. Pipeline & Demand Generation

• Inbound Engine: Build a repeatable inbound engine from <10% to 60%+ of total pipeline.
• Pipeline Targets: Jointly own revenue and pipeline targets in close partnership with Sales.
• Multi-Channel Acquisition: Scale multi-channel growth including AEO/SEO, high-intent content, ABM for enterprise deals, and strategic partner co-marketing.
• Efficiency: Manage and optimize marketing spend to meet strict CAC goals.

2. Product Marketing & Company Positioning

• ICP Definition: Sharpen and define our Ideal Customer Profile (focusing on fraud, security, and digital risk leaders across key enterprise tiers).
• Value Translation: Translate a highly technical product into clear business value (ROI, risk reduction, brand protection).
• Category Narrative: Build a compelling industry narrative, moving beyond mere feature selling.
• Omnichannel Messaging: Own messaging across the website, sales collateral, analyst relations, media, social/influencers, joint partner initiatives, and events.

3. Revenue Architecture

• Funnel Optimization: Review, update, and manage the full funnel (Visitor $\rightarrow$ Lead $\rightarrow$ SQL $\rightarrow$ Closed Won).
• KPI Improvement: Drive Qualified Sales Lead Volume, boost conversion rates, and work with Product and Revenue teams to shorten sales cycles and increase deal sizes.
• Visibility: Review and upgrade attribution and pipeline visibility models.

4. Category Leadership & Awareness

• Drive strategic activities that position the company as an undisputed category leader, resulting in a measurable increase in awareness across major analysts, media, social channels, AI engines, and search platforms.

5. Team & Execution

• Modern Team Building: Build and lead a lean, high-performing team, leveraging AI-driven workflows to maximize output.
• Player-Coach: You must be willing to roll up your sleeves and execute, not just manage from above.
• Agile Mindset: Introduce a cadence of rapid, weekly experimentation rather than quarterly planning.

Must-Have Experience

• Proven Scale: Track record of scaling ARR from $3–10M $\rightarrow$ $50M+.
• Domain Expertise: Direct experience in the cybersecurity, fraud prevention, or digital risk sectors.
• Pipeline Builder: Proven experience building an inbound pipeline from scratch (not just inheriting a functioning machine).
• Revenue Accountability: Experience owning hard pipeline/revenue numbers, not just vanity metrics or MQLs.
• Audience Familiarity: Experience selling directly to CISOs, Fraud/Risk teams, and Enterprise buyers.

Preferred Qualifications

• Experience with Joint Partner GTM models.

Experience with Product-Led Growth (PLG) GTM motions.

Profile We’re Looking For

• A builder, not an operator of an already existing large machine.
• Data-driven and deeply analytical.
• Ability to pivot from high-level strategy to hands-on execution fast.
• High ownership, low ego, and highly creative problem-solving skills.

Why This Role Is Unique

This role offers true ownership of revenue impact in a fast-growing market, with the unique opportunity to shape an industry category and directly influence a trajectory toward $50M+ ARR. If you’ve personally built pipeline engines at an early growth stage and want to do it again at a larger scale, we want to hear from you.