VP of Product

See something that should exist? Build it.

See a better way? Do it.

At Terrific, every role directly impacts how we grow from product to revenue to customer experience. We’re building the next generation of social commerce through live shopping powered by real-time data and AI.

And we believe customer data should belong to the brands who earn it — not third-party platforms.

VP of Product

Terrific

• Tel Aviv, Israel
• Full-time, On-site/Hybrid
  
  

About Terrific

Terrific is redefining how brands sell and engage. Our live social commerce platform blends interactive video, AI-driven personalization, and data-rich analytics to turn audiences into communities and moments into measurable sales. We power campaigns for global brands, retailers, and media giants across Latin America, Europe, and Israel — delivering real-time insight and revenue impact at scale.

As we scale, we’re hiring a VP of Product to lead our product organization and own the strategy that turns live, shoppable media into a category-defining platform.

The Role

The VP of Product is accountable for the vision, strategy, and execution of the entire Terrific product. You’ll lead and grow a team of product managers, partner closely with Engineering, Design, Data, Marketing, and Sales, and report directly to the CTO. You will own how we serve both sides of our B2B2C market — enterprise brands and broadcasters who deploy Terrific, and the consumers who shop, watch, and engage on it — across multiple regions and languages.

This is a senior leadership role for someone who can zoom from company strategy to conversion funnel, who is not afraid of hands-on work and thinks in experiments and outcomes, and who can turn a fast-moving, AI-first live commerce roadmap into measurable revenue impact.

What You’ll Do

Strategy & Vision

• Own the product roadmap for Terrific’s live social commerce platform, aligning it with company strategy and revenue goals.
• Define and evolve our positioning across live shoppable video, AI personalization, and real-time analytics - and make sharp bets about where to invest.
• Partner with the CEO and leadership team on pricing, packaging, go-to-market, and M&A/partnership decisions.
  
  

Leadership & Organization

• Build, coach, and scale a world-class product management team; set the bar for craft, outcomes, and velocity.
• Establish the rituals, frameworks, and operating cadence (OKRs, roadmap reviews, discovery, launches) that keep product, engineering, and design tightly aligned in a fast-paced delivery environment.
• Be a visible product leader internally and externally - with customers, partners, investors, and the market.
  
  

B2B2C Product Ownership

• Deliver an exceptional experience for enterprise customers (retailers, brands, broadcasters, media groups) and for their end consumers — balancing the needs of both sides of the marketplace.
• Own core platform areas: live shopping experiences, creator/presenter tools, audience engagement, commerce integrations, and analytics.
• Engage directly with strategic customers to sell the vision, pressure-test ideas, and bring real problems back into the roadmap.
  
  

AI & Data-Driven Decisioning

• Champion an AI-first product culture: drive how AI personalization, recommendations, content generation, and automation show up across the platform.
• Make data-led decisions the default — instrument everything, set success metrics before launch, and kill or double-down based on evidence.
• Design, run, and interpret A/B tests at scale to move conversion, engagement, retention, and LTV.
  
  

Delivery & Impact

• Balance long-horizon strategic bets with the short-cycle delivery needed to win in a fast-moving market.
• Partner with Engineering on scale, performance, and reliability of a 24/7 live platform used by global brands.
• Translate ambiguous business goals into crisp product requirements, success metrics, and release plans.
  
  

What We’re Looking For

• 10+ years in product management, including 3+ years leading product managers; prior VP or Head of Product experience at a high-growth company is strongly preferred.
• Proven track record owning product strategy and P&L-impacting outcomes in e-commerce, social commerce, SaaS, marketplace, or media/creator platforms.
• Deep B2B2C experience — you understand the dynamics of serving enterprise buyers while obsessing over the end-consumer experience.
• Experience operating at international scale, with brands and consumers across multiple regions (LatAm, Europe, and/or Israel is a strong plus).
• Strong analytical mindset: fluent in funnels, cohorts, experimentation, and data-led prioritization.
• Hands-on experience shipping AI-powered product experiences (personalization, recommendations, generative features, or similar).
• Executive-grade communicator: can pitch to a CEO, a Fortune 500 CMO, a designer, and an engineer - and adjust in real time.
• Bias to action, product taste, and comfort with ambiguity. Startup and/or scale-up experience is a strong plus.
  
  

Why Terrific

• Executive ownership of the product that defines the future of live, shoppable media.
• A seat at the leadership table, and real influence on company strategy.
• A global customer base of top brands, retailers, broadcasters, and media groups.
• A high-talent, high-velocity team where product, engineering, design, and data ship together.
  
  

Required: deep experience in at least one of Terrific’s three commercial pillars — eCommerce, Marketing, or Media — and enough fluency across the other two to contribute credibly from day 1.

Be part of the change that’s quietly reshaping how people discover and buy online.

Passionate about social media and e-commerce? Come build what’s next at Terrific.

Please note: We review every application carefully. While we may not be able to respond to everyone, we will reach out to candidates whose experience aligns with what we’re building.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.