Media Buyer (Meta / Google Ads)

About us

Xpend Marketing builds advanced marketing solutions that help brands scale fast. We work with leading companies in high-performance industries, supporting their growth across the entire funnel - from acquisition to retention. Our team specializes in performance marketing, paid social, and large-scale campaign management, operating across global markets and high budgets.

With a strong focus on data, speed, and continuous optimization, we enable our partners to launch, test, and scale campaigns that drive real results.

We are looking for a hands-on, performance-driven Media Buyer with 2-3 years of experience managing performance campaigns, primarily on Meta (Facebook / Instagram) and Google Ads. This role requires strong analytical capabilities, hands-on optimization skills, and the ability to think beyond simple CPA metrics by focusing on player value, retention, and NGR. We’re seeking someone energetic, hungry, and committed to winning each day

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Key Responsibiliti

esCampaign Execution & Optimizati

• onLaunch, manage, and optimize Meta and Google Ads user acquisition campaign
• s.Focus on reducing CPA while maintaining and improving key funnel KPI
• s.Optimize toward player value, retention, and NGR, maintaining a holistic performance perspective - not only CPA or spen
• d.Conduct structured testing across creatives, audiences, and bidding strategie

s.Funnel Optimizati

• onAssist in building and enhancing full acquisition funnels, from click to FT
• D.Identify drop-off points and apply data-driven improvements to increase conversion rates and player qualit
• y.Work cross-functionally to ensure the funnel experience supports performance objective

s.Data Analysis & Insigh

• tsUse QuickSight, Binom, Voluum, AppsFlyer, Adjust, and other tracking tools to assess traffic quality, user behavior, and revenue contributio
• n.Provide actionable insights that support scaling and campaign optimizatio

n.Collaboration & Execution Suppo

• rtWork closely with creative, product, analytics, and content teams to align acquisition efforts with business goal
• s.Provide performance-driven feedback to improve creative assets and funnel flow

s.Requiremen

ts2–3 years of proven experience in performance media buying wit

• h:Strong experience in Meta Ads (Facebook / Instagram) and/or Google A
• dsAnalytical capabilities and experience with QuickSight, Binom, Voluum, AppsFlyer, Adjust, et
• c.Ability to work with and understand PWA funnel flo
• wsExperience in RMG environments (advantag
• e)Demonstrated success in reducing CPA and improving funnel performan
• ceStrong data interpretation skills and attention to deta
• ilAbility to thrive in a fast-paced, dynamic environme
• ntMust be an energetic, motivated individual who comes every day ready to win the d

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🎯We work with high budgets in fast-moving environments, giving you real ownership and impact on performance. If you’re driven by data, scale, and continuous optimization - you’ll feel right at ho