Casino CRM Manager

MWDN is an international recruitment and outstaffing company with 23+ years of experience connecting exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. In this role, MWDN acts as the recruitment partner, and the selected candidate will work directly with the client’s team on their product in an international environment

What is your new project?:

• Domain: iGaming
• Location: Israel
• Company size: 34 employees
• Founded in: 2022
  
  

• Minimum 2 years of experience in CRM / Monetization management, preferably within the online gambling or social gaming industry.
• Proven track record of planning, executing, and analyzing successful marketing campaigns and monthly calendar, across various channels (email, push, in game pop-up, social media, etc.).
• Strong understanding of CRM principles, data segmentation, and campaign automation.
• Experience writing clear and concise marketing briefs.
• Proficiency in CRM software (e.g.,Optimove, Bloomreach, Smartico) and data analysis tools (e.g., Google Analytics, Tableau, Data studio).
• Excellent communication, interpersonal, and organizational skills.
• A passion for the online casino industry and a strong understanding of players psychology.
  
  

• Develop and implement a comprehensive CRM strategy tailored to the sweepstakes casino industry.
• Plan, execute, and analyze segmented marketing campaigns across various channels to acquire and retain players.
• Write clear and concise briefs for marketing materials and ensure alignment with overall CRM goals.
• Create campaign configurations using our CRM system, ensuring data accuracy, segmentation capabilities, and campaign automation.
• Analyze campaign performance using A/B testing and data-driven insights to optimize future marketing efforts to identify areas for improvement.
• Manage strong relationships with key stakeholders across various departments (marketing, operations, customer support).
• Stay up-to-date on industry trends and best practices in CRM and sweepstakes casino marketing.