Head of Performance Marketing (PPC Lead)

Head of Performance Marketing (PPC Lead)

We are looking for a strategic and hands-on Head of Performance Marketing to lead and scale our paid media activity across multiple brands.

This is a key role driving growth, performance, and innovation across all digital channels.

Responsibilities

• Lead and scale the group’s PPC department across multiple brands
• Develop and execute performance marketing strategies to drive growth and ROI
• Own, monitor, and optimize campaigns across platforms (Google, Meta, TikTok, GA4, and more)
• Manage large-scale media budgets with continuous performance tracking and optimization
• Collaborate with cross-functional teams including Brand, eCommerce, Social, Creative, Studio, and Commercial
• Drive alignment, prioritization, and workflows across multiple stakeholders
• Analyze data, generate insights, and translate them into actionable business decisions
• Lead, mentor, and develop a high-performing team
• Identify growth opportunities and drive innovation in digital performance marketing

Requirements

• Proven experience managing PPC teams, including matrix management — mandatory
• At least 3 years of experience leading and managing a team — mandatory
• Experience working with multiple stakeholders in a fast-paced environment
• Strong business acumen and strategic thinking, combined with a hands-on approach
• Advanced analytical skills and experience with measurement and data tools
• Excellent interpersonal, communication, and stakeholder management skills
• Strong organizational and prioritization abilities
• Full proficiency in Microsoft Office