Global Digital Marketing Director- 3807

Global Digital Marketing Director:

1. Leading and Managing Digital Activity in Israel – Execution & Performance

Full ownership as the sole function responsible for performance, channel management, content, media, and digital assets, while directly supporting the company’s business objectives.

2. Leading Digital and Content at the Global Level – Strategy & Enablement

Developing strategy, creating professional standards, and guiding markets in collaboration with global marketing leadership and country marketing teams.

Organizational Placement: Global Marketing Department

Reports to: CMO

Key Stakeholders:

Internal

• Israel Marketing Team and Global Marketing Teams (Digital Platforms & CX, Brand, Business Partners)
• Sales Teams
• Information Systems and Data Teams

External

• Digital, Media, and Creative Agencies
• Technology Vendors and Digital Tool Providers
• Business Partners

Key Responsibilities:

Global Digital & Content Leadership – Strategy & Enablement

• Develop global content and social media strategy
• Create Best Practices and Playbooks, including KPI definition and performance monitoring
• Lead the implementation and adoption of advanced digital tools
• Drive innovation, technology, and AI initiatives, leveraging AI tools to improve performance, content, and processes
• Work closely with global headquarters teams on an ongoing basis

Israel Digital Marketing Leadership – Execution & Performance

• Lead all digital activities in Israel, including campaigns, media, content, and digital assets
• Manage media budgets and continuously optimize performance to achieve business objectives
• Manage digital assets and user experience, including ownership of the Israel website and ongoing content updates
• Build and manage digital customer journeys
• Lead co-marketing initiatives with partners
• Align digital activities with sales and showroom operations

Job Requirements:

• Minimum of 10 years of experience in digital marketing
• Proven experience managing large-scale digital operations and media budgets
• Hands-on experience in campaign management
• Experience leading content strategy
• Experience building customer journeys and improving conversion rates
• Familiarity with advanced AI tools
• Experience working in a global environment – significant advantage
• Experience with global brands – significant advantage
• Very high level of English – mandatory

Personal Skills

• Strategic thinking combined with strong execution capabilities
• Strong business acumen and results orientation
• Data analysis and decision-making capabilities
• Creativity and innovative thinking
• Leadership and influencing skills
• Ability to work independently and manage cross-functional relationships