Job Posting: Growth & Funnel Manager (B2B Digital Marketing)

About GBO

GBO is an iGaming corporate service provider with over 20 years of experience serving the iGamingindustry. We specialize in complex gaming licensing, global company formation, banking solutions, and strategic business support for international operators and startups.

We are seeking an experienced Growth & Funnel Manager to build, manage, and optimize our full B2B marketing funnel across paid media, social channels, newsletters, and industry platforms.

This role goes beyond traditional PPC management. The ideal candidate understands how to combine paid acquisition, audience growth, content distribution, retargeting, and community engagement into one scalable lead-generation ecosystem.

The main objective is to increase:

• Brand visibility
• Newsletter subscribers
• Social engagement
• Qualified B2B leads
• Funnel performance and conversion rates

You will work across channels including:

• Google Ads
• LinkedIn
• Telegram
• Industry media sites
• Outbrain & Taboola
• Retargeting campaigns
• Newsletter growth funnels

This is a highly hands-on role. We are looking for someone who personally manages and executes the entire funnel process from A to Z — not someone who only oversees external freelancers or agencies.

The ideal candidate is comfortable directly:

• Launching and optimizing campaigns
• Building audiences and retargeting flows
• Managing LinkedIn and Telegram growth initiatives
• Testing creatives, copy, and landing pages
• Monitoring analytics and improving conversion funnels
• Driving newsletter and subscriber growth
• Executing growth strategies independently

• Develop and optimize full-funnel B2B marketing strategies focused on awareness, engagement, lead generation, and conversion.
• Build scalable acquisition funnels that connect paid traffic, content marketing, newsletters, retargeting, and social media communities.

• Manage and optimize Google Ads campaigns targeting competitive B2B keywords related to gaming licensing, fintech, banking, and corporate services.
• Launch and manage native advertising campaigns via Outbrain, Taboola, and industry media platforms.
• Monitor campaign performance and continuously improve CPL, CPA, CTR, and lead quality.

• Grow GBO’s LinkedIn presence through strategic audience targeting, follower growth campaigns, newsletter expansion, and engagement optimization.
• Support LinkedIn content amplification and retargeting initiatives.

• Develop and grow GBO’s Telegram communities and subscriber base.
• Increase engagement, visibility, and recurring traffic from Telegram audiences.
• Build funnel flows between Telegram, newsletters, website traffic, and retargeting campaigns.

• Collaborate with the content and marketing teams to distribute technical articles, industry news, and educational content across multiple acquisition channels.
• Improve landing pages, conversion flows, and lead nurturing journeys.
• Analyze user behavior and optimize funnel performance across all touchpoints.

• Proven experience managing growth marketing and lead generation campaigns for B2B companies.
• Strong hands-on experience with:
• Google Ads
• LinkedIn Campaign Manager
• Outbrain / Taboola
• Meta Ads
• Funnel building & retargeting
• Newsletter growth strategies
• Community growth (Telegram, LinkedIn, etc.)
• Experience in iGaming, Fintech, SaaS, Crypto, or regulated industries is a major advantage.
• Strong analytical mindset with the ability to turn data into scalable growth strategies.
• Understanding of complex B2B sales funnels and long sales cycles.
• Professional English proficiency.

• Opportunity to work with a leading international firm in the iGaming and Fintech sectors.
• High-impact role with strategic influence over company growth initiatives.
• Fast communication and decision-making environment.
• Long-term freelance opportunity with performance-based growth potential.
• Exposure to global B2B markets and industry conferences.