UK E-commerce Launch Lead

Location: Israel or UK

Travel: Required between Israel and the UK

Employment Type: Full-time

Language Requirements: Native-level English, conversational Hebrew

Preferred Citizenship: UK or EU citizenship preferred

About the Company

PROOF is a dashcam brand preparing to launch in the UK market, with sales primarily driven through e-commerce. We are looking for a hands-on launch lead to build the UK operation from the ground up. This person will be the first dedicated operator for the UK market, responsible for setting up, executing, and scaling the business across e-commerce, online marketing, sales, partnerships, and operations. At the beginning, this will be a true “one-person show” role. The candidate will own execution end-to-end, with support from management, until the business volume supports hiring additional team members. This role is ideal for an aspiring entrepreneur who understands online sales, knows how to move quickly, and wants to build a new market from zero.

About the Role

A short paragraph summarizing the key role responsibilities.

Responsibilities

• UK Market Launch
• Lead the launch of PROOF in the UK from planning through execution.
• Build the UK go-to-market plan with a strong focus on e-commerce growth.
• Research the UK dashcam, automotive accessory, and consumer electronics markets.
• Identify customer segments, pricing opportunities, competitors, and local positioning.
• Adapt PROOF’s messaging and offer to fit the UK consumer market.

• E-commerce & Online Sales
• Own the UK e-commerce sales channel from setup to daily management.
• Manage the online customer journey, including product pages, offers, checkout experience, and conversion optimization.
• Coordinate with internal or external teams on website, marketplace, and payment setup.
• Monitor sales performance, conversion rates, customer acquisition cost, average order value, and return rates.
• Identify opportunities to improve online sales performance.

• Digital Marketing
• Plan and execute online marketing campaigns for the UK market.
• Manage or coordinate paid campaigns across channels such as Google, Meta, TikTok, affiliates, influencers, and comparison/review platforms.
• Develop campaign briefs, landing page ideas, ad messaging, and promotional offers.
• Track campaign performance and optimize based on results.
• Work with creative teams or freelancers to produce local marketing assets.

• Business Development & Partnerships
• Build partnerships that support e-commerce sales and brand credibility.
• Identify and approach automotive influencers, review sites, fleet partners, driving schools, insurance-related partners, and relevant affiliate channels.
• Explore potential retail, distributor, or B2B opportunities where relevant.
• Represent PROOF in commercial discussions with UK partners.

• Operations & Customer Experience
• Set up and manage the operational flow required to serve UK customers.
• Coordinate inventory, fulfilment, shipping, returns, customer support, and warranty processes.
• Ensure the UK operation delivers a reliable post-purchase experience.
• Identify operational bottlenecks and create scalable processes.
• Work with management to define when additional hires or external providers are needed.

• Reporting & Scaling
• Report regularly to management on sales, marketing performance, operational issues, and market feedback.
• Define and track key launch KPIs.
• Create repeatable processes that can support future team growth.
• Help shape the long-term UK market structure.

Qualifications

• Native-level English.
• Conversational Hebrew.
• Experience in e-commerce, online marketing, sales, or business development.
• Strong understanding of digital customer acquisition and online sales funnels.
• Experience with paid media, marketplaces, DTC websites, or consumer product sales.
• Strong analytical ability and comfort working with sales and marketing performance data.
• Ability to work independently and execute without a large local team.
• Strong commercial instincts and ability to create opportunities from scratch.
• Comfortable with hands-on operational work, including customer experience, logistics, and fulfilment coordination.
• Ability to travel between Israel and the UK.
• UK or EU citizenship preferred.
• Based in Israel or the UK preferred.

Advantage

• Experience launching a consumer product in a new market.
• Experience with automotive accessories, consumer electronics, dashcams, or DTC hardware.
• Familiarity with Shopify, Amazon UK, Google Ads, Meta Ads, TikTok Ads, Klaviyo, CRM systems, affiliate platforms, or analytics tools.
• Existing network in UK automotive, consumer electronics, or e-commerce spaces.
• Startup or founder-like operating experience.

Ideal Candidate Profile

The right candidate is a builder. They are comfortable owning both strategy and execution, from writing campaign briefs and speaking with suppliers to analyzing sales data and solving fulfilment problems. They should be commercially sharp, hands-on, highly independent, and comfortable operating in ambiguity. This role is best suited for someone who sees themselves as a future founder, country manager, or e-commerce growth lead.

Why Join

Lead the UK launch of a consumer technology product. Own a new market from day one. Work directly with management. Build across e-commerce, marketing, partnerships, and operations. Potential to grow into a UK country leadership role as the business scales.