Head of Product Marketing

About Priority

Priority Software is a global business management solution provider offering cloud-based and AI-enabled solutions that help organizations manage and scale their businesses across multiple lines of business and markets.

The Role

The Head of Product Marketing is a senior leadership role responsible for positioning, messaging, go-to-market, and sales enablement across Priority’s solution portfolio.

This role works cross-functionally with Product, Sales, Marketing, Partners, and Analysts, and leads the Product Marketing team.

What You’ll Own

• Product, solution, and platform positioning across lines of business, industries and buyer personas
• Differentiated value propositions focused on business outcomes
• Translate complex product capabilities into simple, credible messaging.
• Go-to-market strategy for new solutions, major releases, and portfolio initiatives
• Sales and partner enablement (decks, demos, battlecards, ROI narratives)
• Competitive intelligence and category differentiation
• Product and solution narratives for analyst engagement
• Voice-of-customer insights and customer storytelling
• Leadership and development of the Product Marketing team

What We’re Looking For

• 10+ years of Product Marketing experience in B2B SaaS / enterprise software
• Proven ownership of positioning, messaging, and GTM for complex products or portfolios
• Strong experience with sales enablement and competitive strategy
• Experience working with industry analysts
• Excellent communication skills and executive presence
• People-management experience
• Fluent English and Hebrew (written and verbal)

Nice to Have

• Experience with business management platforms or multi-product portfolios
• Global GTM experience