Content & Marketing Operations Lead (New Verticals)

First Media is a leading force in social media publishing and marketing, consistently ranked among the top in the industry. We operate at the intersection of content and commerce, pioneering the evolution of shoppable content. Together, we’ve built a global community of 250 million fans and generate more than 1.5 billion views each month. Our strength lies in innovative strategy, high-quality production, omnichannel distribution, and data-driven insights. Through a proprietary formula, we inspire real-world action across all capabilities and lines of business—including our flagship brands: So Yummy, Blossom, Blusher, and BabyFirst.

We are looking for a Content Operations Lead to oversee our new and experimental business lines. This is a creative and performance-driven position. This position also involves temporarily overseeing the Quizzes operation for a few months during a maternity leave.

This is a unique role that combines high-level strategy and hands-on execution. You will be responsible for launching new growth engines from scratch while stepping in to lead and scale our established activities.

What You’ll Do

• Design still and video creatives (using apps such as Canva, Veed, etc.) to run on Meta
• Write short-form text
• Analyze which visuals and texts work best, making data-driven decisions in order to optimize revenue
• Launch new initiatives from scratch, including hands-on content creation, marketing, and eventually hiring a team when relevant
• Utilize AI tools to accelerate content production, brainstorming, and testing
• Manage and mentor at least one team member in intent marketing while personally executing on new projects
• Oversee and scale high-volume quiz activity, managing 4 professional teams. This includes optimizing AI-driven content and creative workflows, managing lead generation and email marketing funnels, and ensuring operational excellence during maternity leave coverage

Who You Are

• You are a creative AND a data analyst. You know how to make compelling and eye-catching creatives while also explaining the results of an A/B test.
• You are comfortable working solo on New Activities, figuring out the workflow, and proving the concept before hiring a team.
• You are an agile learner. One day, you’re learning the nuances of the US car insurance market; the next, you’re mastering the latest AI content creation tools.
• You care about results. You are motivated by seeing your ideas turn into stable lines of business.

Requirements

• 3+ years in Digital Marketing (Content Arbitrage, Performance Marketing, Lead Gen, etc.)
• Professional experience with Meta Ads Manager is required.
• High proficiency in using AI tools such as Gemini, ChatGPT, and Claude to optimize workflows.
• Strong ability to analyze data and make decisions based on numbers.
• Fluent English (written and verbal).
• Previous management experience is a plus, but we are primarily looking for someone with the leadership qualities to grow into the role.
• Experience with Monday.com and WordPress is an advantage, but not required.