Digital & marketing analyst

abra professional services is seeking for an experienced System Analyst.

We are looking for a skilled System Analyst to lead end-to-end analysis processes for digital platforms and customer-facing products, with a strong focus on mobile and large-scale digital environments.

This role requires strong analytical skills, hands-on experience with APIs and SQL, and the ability to bridge business requirements with technical implementation teams.

A full-time hybrid position, based in Central Israel (minimum 4 days onsite).

Key Responsibilities:

• Lead functional and technical system analysis for digital products and platforms
• Write detailed specification documents including business logic, workflows, UI, and data structures
• Define and analyze APIs and integrations between front-end digital systems and core platforms
• Work closely with Product, Development, QA, and Infrastructure teams throughout the development lifecycle
• Write user stories and participate in Agile/Scrum planning processes
• Perform SQL queries and data analysis for troubleshooting and user behavior insights
  
  

• 4+ years of experience as a System Analyst in large-scale B2C organizations
• 4+ years of experience writing business and technical specification documents
• 2+ years of experience analyzing and designing UX/UI for digital products with large user bases
• 2+ years of experience working with APIs and web services
• 2+ years of experience writing SQL queries and analyzing databases
• Experience in mobile-oriented digital environments – mandatory
• Native-level Hebrew communication skills
  
  

• Experience with Figma
• Experience with SwaggerHub / Backstage
• Experience working with Jira & Confluence
• Background in financial services, banking, or credit card organizations – an advantage