Influencer Marketer (PC Video Games)

About Us

Paydirt Games is an independent game studio building new kinds of online gaming experiences.

Our first title, Fatal Frontier 1869, is a frontier survival RPG set during the brutal Alaskan Gold Rush of 1869. Designed by a co-creator of World of Warcraft, the game combines survival, exploration, extraction gameplay, and high-risk expeditions in a dangerous wilderness where “the gold is real, and so is the danger.”

We’re a small, ambitious team building something genuinely different - and we’re looking for someone who can help us grow and shape our creator program from the ground up.

Job Summary

We’re looking for a hands-on Influencer Marketer who understands gaming culture, livestream communities, and how to build authentic relationships with creators.

This is not a highly layered corporate role. You’ll work closely with leadership and marketing to help grow Fatal Frontier 1869 through creators on platforms like Twitch, YouTube, Kick, and beyond.

You’ll identify creators, pitch partnerships, manage campaigns, track performance, organize activations, build systems, and help shape the overall influencer strategy as we scale.

The ideal candidate is proactive, organized, internet-savvy, comfortable with ambiguity, and excited to help build something from an early stage.

What you’ll do:

Creator Outreach & Recruitment

• Identify and recruit creators who align with Fatal Frontier 1869 and its audience
• Build relationships with livestreamers, YouTubers, and creator agencies
• Conduct outreach through email, Discord, X/Twitter, creator platforms, and other channels
• Help onboard creators and ensure they have everything needed to succeed

Campaign Management

• Plan and execute influencer campaigns tied to launches, updates, events, and community initiatives
• Coordinate creator activations, sponsored streams, giveaways, and community events
• Track deliverables, schedules, campaign performance, and creator feedback
• Assist with briefing creators while maintaining authenticity and creative freedom

Relationship Building

• Build long-term relationships with creators and their management teams
• Become a trusted and responsive point of contact for creators
• Stay active within gaming and streaming communities

Strategy & Growth

• Help shape and evolve Paydirt’s influencer marketing strategy
• Identify new creator opportunities, emerging trends, and platform shifts
• Analyze campaign performance and recommend improvements
• Collaborate closely with marketing, community, and development teams

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent practical experience.
• Excellent written and verbal English communication skills
• 2 years of experience in influencer marketing, preferably within the video game industry.
• Strong understanding of Twitch, YouTube, Kick, Discord, X/Twitter, and gaming creator culture
• Strong organizational skills and attention to detail
• Comfortable working independently in a fast-moving startup environment
• Ability to manage multiple projects simultaneously
• Passion for PC gaming and online creator communities
• A proactive mindset, someone who likes figuring things out and making things happen

Bonus Points:

• Experience building a content creator program from scratch.
• Existing network of gaming content creators.
• Experience with global campaigns and diverse influencer markets.

Why Join Us, Paydirt Games? You'll be part of a creative and supportive team that values innovation, collaboration, and fun. We offer competitive salaries, comprehensive benefits, and the opportunity to make a real impact on how our games are seen and celebrated by players around the world.