Head of Demand

An innovative startup in the Ad-Tech and Gaming industry, is looking for a Senior Demand Manager / Head of Demand to fully own and lead the company's exchange business.

This is an end-to-end role with complete responsibility over demand strategy, execution, growth, and performance.

You will be the true owner of the demand side - defining the strategy, managing premium demand relationships, driving revenue, optimizing performance, and leading a growing demand team.

The ideal candidate combines strong strategic thinking with hands-on execution and is motivated by scale, ownership, and impact.

Location: Herzliya, Hybrid 3 days from office

Key Responsibilities

Demand Ownership & Strategy

• Own the exchange demand operations end-to-end, from strategy to execution and optimization
• Build and execute demand growth and revenue strategies aligned with company goals
  
  

• Manage, grow, and deepen relationships with Premium Demand accounts
• Work closely with Demand Partners, SSPs, and programmatic platforms to maximize revenue and scale
• Identify new demand opportunities, business models, and strategic partnerships
  
  

• Continuously optimize performance, yield, and revenue
• Improve workflows, processes, and operational efficiency across demand operations
• Monitor performance trends and proactively address gaps and opportunities
  
  

• Lead and develop the demand team, setting goals and driving high performance
• Work cross-functionally with Product, Ad Ops, Sales, and other stakeholders to align demand strategy and execution
• Act as a central point of ownership for all demand-related initiatives
  
  

• Proven experience managing Programmatic demand partnerships
• Hands-on experience working with Demand Partners and SSPs
• Strong background in Video — a significant advantage
• Experience in team leadership and people management — an advantage
• Strategic, business-oriented mindset with a hands-on approach
• Strong sense of ownership and accountability for end-to-end initiatives
• Experience working toward revenue targets, KPIs, and growth goals