Growth Marketing Manager (IL)

About Us
ActiveTrail is a leading international SaaS company specializing in data-driven marketing automation for ecommerce and retail brands.
Our platform empowers thousands of businesses worldwide to connect customer data from every touchpoint, and use it to create meaningful, multi-channel customer journeys across Email, SMS, WhatsApp, and Push, all from one place.
We help marketing teams move from reactive campaign-chasing to building predictable growth engines that drive revenue, retention, and lasting customer relationships.

Role Description
We’re looking for a Growth Marketing Manager to lead hands-on marketing execution for the Israeli market.
This is a practical, high-ownership role that combines campaign execution, funnel thinking, lifecycle marketing, content, marketing automation, events, and sales alignment.
You’ll work directly with the Head of Marketing and take ownership of day-to-day execution, helping the team move faster, produce stronger marketing assets, and turn ideas into measurable business results.
You’ll create content, build marketing automations, run webinars and events, manage newsletters, shape campaign messaging, optimize funnels, and work closely with Sales to drive qualified pipeline.

Key Responsibilities

• Campaigns, Funnels & Growth Execution: Plan and execute local marketing campaigns for the Israeli market, from messaging and ad copy to landing pages, post-click experiences, and conversion paths. You’ll identify funnel friction, improve lead quality, and help turn marketing activity into measurable pipeline.
• Lifecycle & Marketing Automation: Use ActiveTrail’s own platform to build and optimize onboarding flows, trial-to-paid sequences, re-engagement campaigns, nurture journeys, and smart customer segmentation. The goal is to make our own marketing a strong showcase of what the platform can do.
• Content & Copywriting: Write clear, engaging Hebrew copy for landing pages, email campaigns, newsletters, blog content, ads, and marketing assets. You’ll help bring ActiveTrail’s voice to life across local campaigns and create content that delivers real value to marketers, ecommerce teams, and business owners.
• Newsletter & Audience Engagement: Manage the editorial direction and ongoing execution of the local newsletter, including topic planning, content curation, segmentation, and performance improvement, with the goal of keeping our audience engaged, educated, and connected to ActiveTrail.
• Webinars, Events & Co-Marketing: Lead local webinars, meetups, and co-marketing activities, from content and speaker coordination to promotion, registration flows, and post-event follow-up. You’ll help turn every event into a broader marketing asset through content, nurture, and sales follow-up.
• Sales Alignment & Pipeline Support: Work closely with the Sales team to improve lead handoff, lead quality, and pipeline contribution. You’ll help create sales enablement materials, support lead scoring and segmentation logic, and make sure marketing activity connects clearly to revenue opportunities.
• Analytics & Reporting: Track campaign performance, lead sources, conversion rates, and funnel behavior to understand which channels, messages, and assets generate the best opportunities. You’ll use data to decide what to scale, what to improve, and what to stop doing.
  
  

• Experience: 3+ years of hands-on marketing experience in a SaaS, B2B tech, digital-first company, or marketing agency.
• Language Skills: Excellent Hebrew writing skills with the ability to write naturally, professionally, and persuasively.
• Technical Background: Hands-on experience with marketing automation platform, building workflows, triggers, and segments. ActiveTrail experience is a major plus.
• Funnel Literacy: A solid understanding of funnel dynamics - you know how an ad, a landing page, an email sequence, and sales follow-up work together to generate revenue.
• Data-Driven: Comfortable with data - you know your way around an analytics dashboard and use data to guide your next move.
  
  

• AI-First Mindset: We believe strong marketers use AI as a strategic multiplier. We value people who actively experiment with AI tools to research faster, write sharper, analyze better, and build smarter workflows, without losing their human judgment or human touch.
• Builder’s Mindset: You enjoy taking a rough idea, figuring out the creative and technical steps required, and executing it independently.
• Strong Prioritization: You can manage multiple projects at once, move quickly, and still keep the details under control.
• Collaborative Spirit: You enjoy working across teams, whether briefing a designer, syncing with external partners and vendors, collaborating with Sales, or brainstorming with the marketing team.
• Ownership Mentality: You care about outcomes, not just tasks. You ask what needs to happen, push things forward, and take responsibility for the result.