Marketing Manager

Company Description

UBSI is a dynamic company operating across the automotive sector, including import, heavy vehicle service centers (B2B), private vehicle service centers (B2C), and parts division. We are looking for a results-driven Marketing Manager to lead growth engines, drive demand, and directly impact revenue through end-to-end marketing ownership.

Role Description

• Develop and execute a comprehensive annual multi-channel marketing strategy (online & offline) with measurable business goals
• Drive demand generation through audience segmentation and strong value propositions
• Manage and optimize marketing budgets to maximize ROI
• Oversee the entire sales funnel, ensuring lead quality and volume across all stages
• Collaborate closely with Sales and Telemarketing teams to improve conversion rates and increase order volume
• Establish and lead customer retention and loyalty initiatives
• Analyze customer behavior metrics such as retention rates, purchase frequency, and LTV
• Initiate customer care activities and reactivation campaigns for churned clients
• Own the full marketing P&L, including budget allocation and performance tracking
• Present monthly performance reports and insights to management

Qualifications

• Proven experience in B2B and B2C marketing management
• Strong expertise in PPC and managing campaigns across the full marketing funnel
• Deep commercial understanding of conversion funnels and lead-to-order processes
• Experience in managing marketing budgets and demonstrating ROI
• Hands-on experience working with CRM systems, BI tools, Customers journies, sales, and telemarketing teams
• Strong advantage: experience in automotive services / aftermarket / complex industries /