Senior Campaign Manager - Search & Social

Location: Tel Aviv

Type: Full-time

Reports to: Head of Media

About VYBS

VYBS is on a mission to empower mobile gamers worldwide to discover their perfect games and be rewarded for their passion.

We leverage data, cutting-edge technology, and deep understanding of gamer preferences to deliver personalized recommendations, exclusive rewards, and a vibrant community that celebrates the joy of mobile gaming.

At VYBS, our values guide how we work every day: Excellence, Community, Innovation, Passion, Proactiveness, Respect, and Positivity.

We’re growing fast - and we’re now looking for a Senior Campaign Manager to help us scale, build strong foundations, and keep our team running smoothly.

Role Description

This is a full-time, on-site Senior Campaign Manager role based in the Tel Aviv District, Israel. The Senior Campaign Manager will lead end-to-end management of search and social advertising campaigns, drive strategies to meet performance goals, and ensure user quality. Responsibilities include developing, executing, and optimizing campaigns, collaborating with cross-functional teams, tracking performance metrics, and driving insights that maximize ROI. The successful candidate will play a crucial role in advancing VYBS's mission of enhancing growth for mobile games.

Key Responsibilities

• Fully hands-on management of paid campaigns across search, social & content platforms.
• Develop and execute a multi-channel paid media strategy aligned with business KPIs
• Build, launch, and continuously optimize campaigns across Search, Display and Paid Social
• Own the journey from keyword research and audience targeting to ad copy creation and landing page optimization.
• Set up and manage tracking infrastructure
• Analyze performance data and translate insights into actionable optimization plans
• Manage significant media budgets with full accountability for ROI
• Collaborate closely with creative, content, and marketing teams
• Establish best practices, workflows, and performance frameworks for the media department

Requirements

• 3+ years of hands-on experience managing Paid Search and Social campaigns
• Proven track record managing substantial budgets and delivering performance results
• Deep expertise in Google search Ads and other search engines
• Strong experience with GA4 and Google Tag Manager
• High analytical capability and data-driven decision making
• Strategic thinker with strong execution skills
• Experience working cross-functionally within an organization
• Fluent English

Nice to Have

• Background in B2B, B2C, SaaS, or eCommerce environments
• Experience with BI tools, automation systems, or advanced attribution models
• Experience in high-growth or startup environments
• Experience with AI tools

Who You Are

• Entrepreneurial mindset with the drive to build something from scratch
• Performance-driven and obsessed with optimization
• Independent, accountable, and business-oriented
• Motivated to create real impact and scale acquisition as a growth engine