Product Analyst

Location: Tel Aviv

Reports to: Head of Data & Business Intelligence

Company: Inner Balance

About Inner Balance

Inner Balance is a women’s health company building technology-enabled solutions to improve access, experience, and outcomes in hormone health. We combine digital infrastructure, product innovation, and data-driven decision-making to create a better experience for women.

We are building a highly analytical, product-driven organization and are looking for a Product Analyst who can help us better understand user behavior, improve product performance, and drive smarter decision-making across the business.

Position Overview

Inner Balance is seeking a Product Analyst to join our Data & BI team and partner closely with Product, Engineering, Marketing, and Leadership teams to improve product performance and customer experience. This role is focused on understanding how users interact with our platform, identifying friction and opportunities across the customer journey, and helping teams make data-informed product decisions.

The Product Analyst will:

• proactively analyze product and user behavior data
• identify patterns, anomalies, and opportunities
• design and analyze experiments
• improve visibility into key product metrics
• help diagnose changes in engagement, conversion, and retention

This is not a passive reporting role. The ideal candidate is deeply curious, highly analytical, and comfortable taking ownership of investigations and recommendations from start to finish.

The ideal candidate thrives in fast-moving startup environments and enjoys solving ambiguous problems through structured, data-driven thinking.

Key Responsibilities

Product and User Behavior

Analyze user behavior across the customer journey to identify:

• friction points
• drop-offs
• engagement trends
• conversion opportunities

Develop a deep understanding of:

• onboarding flows
• quizzes and conversion funnels
• subscription behavior
• retention patterns
• customer lifecycle behavior

Translate complex product data into clear, actionable insights.

Experimentation & A/B Testing

Design, analyze, and interpret:

• A/B tests
• onboarding experiments
• product flow optimizations
• feature experiments

Help teams:

• define success metrics
• structure experiments properly
• interpret results accurately

Ensure experimentation is rigorous, measurable, and actionable.

Product Performance Monitoring

Continuously monitor key product and customer metrics.

Detect abnormal changes in:

• conversion rates
• engagement
• retention
• churn
• funnel performance

Investigate root causes using a structured, hypothesis-driven approach. Partner with Product and Engineering teams to identify whether issues are related to:

• broken flows
• UX friction
• tracking inconsistencies
• product changes
• technical issues

Data Visualization & Dashboarding

Build and maintain dashboards and reporting systems in Looker (or similar BI tools) that:

• provide visibility into product performance
• simplify complex data
• enable faster decision-making

Ensure stakeholders have reliable access to:

• funnel metrics
• retention data
• cohort analysis
• experimentation results
• customer behavior insights

Tracking & Analytics Infrastructure

Partner with Product and Engineering teams to:

• define tracking requirements
• implement event tracking
• improve analytics accuracy

Help structure:

• tracking plans
• event taxonomies
• product analytics tables and views

Ensure the company can reliably measure:

• user actions
• feature engagement
• conversion behavior
• retention metrics

Cross-Functional Collaboration

Partner closely with:

• Product
• Engineering
• Marketing
• Data & BI
• Leadership

Support product prioritization and roadmap decisions with data-driven recommendations. Act as a bridge between product strategy and user behavior insights.

Strategic Product Insights

Identify larger product and business opportunities through data analysis.

Help answer questions such as:

• Why are users dropping off at specific stages?
• Which experiences improve conversion or retention?
• What behaviors predict long-term retention?
• Which product changes improve engagement?
• Which customer cohorts perform best over time?

Proactively surface insights—not just respond to requests.

Qualifications

Required

• 2+ years of experience in product analytics, product analysis, or data analytics
• Strong SQL skills and experience working with large datasets
• Experience with Looker / LookML or similar BI tools
• Strong understanding of:
• funnel analysis
• event tracking
• segmentation
• cohort analysis
• retention analysis
• experimentation frameworks
• Experience working on D2C or ecommerce products
• Strong analytical thinking and problem-solving skills
• Ability to communicate findings clearly to both technical and non-technical stakeholders

Preferred

• Experience in startup or high-growth environments
• Experience working closely with Product and Engineering teams
• Familiarity with product analytics tools (Mixpanel, Amplitude, Heap, etc.)
• Experience designing and analyzing A/B tests
• Experience in subscription-based businesses
• Experience in health tech, digital health, or regulated consumer products

Ideal Candidate Profile

• Deeply curious and analytical
• Proactively investigates problems and opportunities
• Comfortable working with ambiguous or incomplete data
• Thinks critically about user behavior and product performance
• Can independently own analysis from question to recommendation
• Strong attention to detail and data quality
• Works effectively across both technical and business teams
• Thrives in fast-moving, high-accountability environments

Why Join Inner Balance

• Work on meaningful problems in women’s health
• Help shape the future of a rapidly growing health technology company
• Partner closely with Product, Engineering, and Leadership teams
• Own high-impact work that directly influences product decisions and customer experience
• Join a collaborative, data-driven organization focused on innovation and execution

Compensation & Benefits

Competitive Compensation

Competitive base salary aligned with product and data analytics roles. Performance-based bonus eligibility tied to company and individual impact.

Equity Participation

Stock option eligibility, providing the opportunity to share in the long-term growth and success of Inner Balance.

Health & Wellness

Comprehensive health, dental, and vision insurance options. Access to Inner Balance products and services.

Flexibility

Remote-first work environment. Flexible work schedule designed to support productivity and work-life balance.

Paid Time Off

Generous paid time off (PTO) and company holidays.

Professional Growth

Opportunity to help build and scale the product analytics function of a rapidly growing health technology company. Work closely with Product, Engineering, and Data leadership on high-impact initiatives.

Mission-Driven Work

Join a team focused on transforming women’s health and expanding access to hormone optimization and longevity medicine.