Performance Marketing Lead

About Us:

We’re a global D2C brand house with a strong presence in the lifestyle and jewelry space. Over the years, we’ve built multiple category-defining brands through deep vertical integration — controlling everything from product development to fulfillment.

As we continue scaling across new markets and audiences, we’re investing in a faster, smarter, and more experimental approach to performance marketing — combining data, creativity, and AI-powered technology to unlock the next stage of profitable growth.

The Opportunity

We’re looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performing team, and collaborate closely with creative, tech, product, and analytics teams to drive scalable customer growth across channels.

This is not a siloed PPC role. It’s a strategic, high-impact position with real influence over growth strategy, messaging, testing frameworks, team structure, and execution. You’ll work in fast feedback loops with creative and brand teams to launch bold ideas quickly — and optimize even faster.

Responsibilities

Lead Paid Growth Strategy Across Core & Emerging Channels

• Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms such as TikTok and AppLovin
• Define budget allocation, ROAS targets, and testing strategies based on CAC and LTV performance
• Translate performance insights into clear decisions across creative, messaging, and channel mix

Drive Performance Through Data, Testing & Experimentation

• Build and scale a testing engine across audiences, formats, offers, landing pages, and creative angles
• Partner closely with analysts to build dashboards, identify trends, and extract actionable insights
• Influence landing page and CRO strategy in collaboration with product and site teams

Own Google Performance Hands-On

• Personally manage Google campaigns end-to-end, including structure, scaling, retargeting, creative rotation, and budget pacing
• Scale large monthly budgets while maintaining strong efficiency and ROAS performance

Use AI & Automation to Scale Smarter

• Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
• Improve execution speed and operational efficiency through automation and performance tooling

Lead & Develop a Lean Performance Team

• Manage a cross-functional team, including performance marketers and an influencer marketing lead
• Establish clear KPIs, accountability, and coaching processes across paid activity
• Collaborate closely with brand, creative, tech, and product teams to ensure alignment and fast execution

Requirements:

Must-Haves

• 4+ years of experience in fast-paced performance marketing environments
• Proven track record of scaling campaigns with high monthly budgets
• Experience managing small performance teams and working cross-functionally
• Strong analytical capabilities (GA4, attribution, post-purchase analysis, etc.)
• Ability to translate performance data into creative strategy and actionable insights
• Comfortable incorporating AI tools into daily workflows
• High-level English proficiency, written and spoken

Bonus Points

• Experience scaling across Meta, TikTok, YouTube, AppLovin, or other emerging platforms
• Background in D2C lifestyle, fashion, or jewelry brands
• Familiarity with UGC, influencer seeding, and whitelisting strategies
• Experience working in high-growth, fast-iteration environments

Why This Role Matters

• You’ll own one of the company’s most important revenue-driving engines
• You’ll have real creative freedom to test quickly, iterate fast, and scale what works
• You’ll help shape the company’s growth infrastructure across acquisition and retention