Category Manager

Category Manager – HBPC | Unilever Israel

Ready to manage one of Israel’s most iconic home & fabric care brands?

We're looking for a strategic, data‑driven Category Manager to lead the Badin category end‑to‑end and shape its future in the Israeli market.

What will you do?

• Lead the category’s business and marketing strategy, including local market planning and opportunity identification.
• Analyze market trends, competition, brand performance and consumer insights to drive smart, data‑backed decisions.
• Manage innovation processes: develop and launch new products, collaborate with R&D, factories and suppliers, and build strong business cases.
• Build and execute 360° marketing plans, including communication strategy, product launches and activation programs.
• Own and manage the annual category budget and A&P, ensuring efficient KPI‑driven investment.

Key Interfaces:

Category & Brand Managers, R&D, Quality, Supply Planning, and Sales.

Reporting to the Marketing Manager.

Requirements:

• Bachelor’s degree in Economics, Business Administration, Communications, or Social Sciences (MBA – advantage).
• Experience working in FMCG companies.
• 3–5 years of experience in Brand or Category Management.
• Strong skills in strategy development, planning, and budgeting.
• High level of English (spoken & written).
• Experience in digital marketing and social media, alongside traditional media.