User Acquisition Manager (google)

A fast-growing global digital product company operating at the intersection of AI and consumer subscription apps is seeking a User Acquisition Manager to lead its performance marketing and growth efforts.

This is a high-impact, hands-on role responsible for driving scalable and profitable user acquisition across key paid channels, with a strong emphasis on Google Ads and web-to-app funnels.

What You’ll Do

• Own and scale performance marketing campaigns across Google Ads and additional paid channels, with a focus on revenue and growth KPIs
• Lead the end-to-end User Acquisition strategy, including budget ownership and channel mix optimization
• Design, build, and optimize Web-to-App funnels, including quiz-based and interactive web experiences that convert high-intent users into app installs and subscriptions
• Analyze full-funnel performance to identify conversion bottlenecks and improve CAC, LTV, and ROAS
• Manage and optimize monthly paid media budgets of $1M+
• Collaborate closely with Product, Data, and Creative teams to run rapid growth experiments and improve acquisition efficiency
• Continuously explore and implement new tools, strategies, and AI-driven approaches to scale performance

Requirements

• 4–6 years of experience in User Acquisition / Performance Marketing roles, with strong focus on Google Ads
• Proven experience managing large-scale paid media budgets ($1M+/month) with measurable ROAS impact, ideally in subscription-based products
• Strong understanding of full-funnel performance marketing and Web-to-App conversion flows (strong advantage)
• Data-driven mindset with hands-on experience using MMP platforms (e.g., AppsFlyer or similar), GA4, and BI tools
• Comfortable working in a fast-paced, experimentation-driven environment
• AI-savvy and actively uses modern tools to improve performance and efficiency
• Fluent in English

About the Role

This role sits at the core of the company’s growth engine and offers full ownership of acquisition strategy, execution, and optimization. It is ideal for someone who thrives in a high-autonomy environment, enjoys solving complex funnel challenges, and is passionate about scaling digital products globally.