Business Analyst Lead

About The Role

Kendago is looking for a sharp, Business Analyst Lead to join our global B2C performance marketing activity.

This is a key leadership role for someone with exceptional analytical and mathematical thinking, strong business understanding, and proven experience in performance marketing environments. The Business Analyst Lead will lead the analytical agenda, manage a Data Analyst, and work closely with Marketing, Media, Creative, Biz Dev, Product and R&D teams.

The ideal candidate understands how business processes, marketing performance and customer value impact profitability, and knows how to translate data into clear insights, recommendations and business actions.

• who you are?**
  
  

• Proven experience as a Business Analyst, Marketing Analyst, Growth Analyst, Product Analyst or Senior Data Analyst in a business-oriented role.
• Experience across at least two companies in relevant role .
• Proven experience in Performance Marketing, B2C, D2C, eCommerce, AdTech or a similar digital data-driven environment.
• Strong understanding of key marketing and business metrics such as CAC, ROAS, LTV, conversion funnels, retention, attribution and A/B testing.
• Experience working with paid media / marketing platform data, preferably Meta or similar platforms.
• Experience working with BI tools and AI tools as part of analytical or business workflows.
• BA/BSc from a university in a quantitative field such as Industrial Engineering, Economics, Statistics, Mathematics or similar.
• Fluent English and excellent communication skills.
• Independent, proactive and comfortable working in a fast-paced environment.
  
  

• Experience analyzing creative performance and marketing funnels.
• Previous team lead, professional lead or mentoring experience.
  
  

• Lead the business analytics domain across Kendago’s B2C performance marketing activity.
• Manage, mentor and professionally guide a Data Analyst.
• Monitor key business processes that directly impact revenue, profitability, customer value and marketing efficiency.
• Analyze marketing funnels, customer acquisition, conversion performance, CAC, ROAS, LTV, retention, attribution and customer behavior.
• Evaluate customer value across campaigns, channels, products and acquisition sources.
• Analyze data from marketing platforms such as Meta and other paid media sources.
• Identify business opportunities, funnel leaks, performance drops and areas for optimization.
• Provide recommendations on where to increase, reduce or reallocate marketing investment based on performance and profitability.
• Lead and support A/B testing, funnel experiments and ongoing measurement frameworks.
• Translate complex data into clear, actionable insights for management and cross-functional teams.
• Act as an analytical advisor to senior management and support business decision-making through data-driven recommendations.
• Work with SQL, BI tools and AI tools to support deeper analysis, efficiency and smarter decision-making.