Marketing Manager

New Feldman – Company Overview

New Feldman is a leading organization specializing in the import and distribution of Heavy Machinery (Earthmoving Equipment), tractors, and peripheral agricultural equipment. The company represents world-class manufacturers, including Fiat, Manitou, and Zoomlion, as well as premium tower cranes. In addition to machinery, New Feldman is a major provider of premium lubricants from leading brands such as Castrol, along with a comprehensive range of spare parts and supplementary accessories.

We are looking for an experienced Advertising & Marketing Manager to join our Marketing Department at our headquarters.

Key Responsibilities:

• Implement and manage the ongoing marketing and advertising plans for the company's diverse brands (Machinery, Agriculture, and Lubricants).
• Provide simultaneous marketing support for multiple sales departments.
• Initiate and execute marketing and advertising moves, including ongoing client-side activities.
• Manage and coordinate external vendors and partners: Work directly with advertising agencies, social media specialists, photographers, online/offline media, professional press, PR, and production companies.
• Oversee the company’s digital assets and platforms, including content management and operations.
• Collaborate closely with department managers on marketing strategy, brand positioning, and the effective implementation of marketing materials.
• Monitor and manage the brand’s marketing and advertising budget.
• Execute and support the production of brand-related events and organizational activities.
• Conduct negotiations and manage ongoing relationships with internal and external stakeholders, including sales divisions, IT, and international manufacturers and suppliers (e.g., Manitou, Zoomlion, Castrol).

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field – Mandatory.
• At least 2 years of experience in Advertising and Marketing Management – Mandatory.
• Previous experience working in an advertising agency – Mandatory.
• Client-side experience (in a commercial company) – Advantage.
• Experience in Digital Marketing and Advertising – Advantage.
• Experience working in a multi-interface environment or a large organization – Advantage.
• High-level English proficiency (for direct communication with international manufacturers) – Mandatory.