Technical Marketing Manager

Job Title: Technical Marketing Manager (Optics & Photonics)

Role Overview

We are seeking a technically grounded Marketing Manager to bridge the gap between our high-precision optical manufacturing capabilities and global market needs.

In this role, you will own how our optical components such as diffractive optical elements, micro-optics, and custom assemblies are positioned, communicated, and adopted across key industries. You will build credibility with engineers and decision-makers by translating complex technical capabilities into compelling value propositions.

This is a highly cross-functional role working closely with R&D, product management, and business development to drive design-ins and revenue growth.

Key Responsibilities

·        Technical Content Creation

o  Develop high-quality technical content including white papers, application notes, case studies, and website materials 

o  Explain component performance and system integration in laser-based applications (e.g., beam shaping, splitting, homogenization) 

o  Collaborate with engineering teams to ensure technical accuracy and relevance 

·        Product Marketing & Positioning

o  Analyse market trends across laser-driven sectors (medical aesthetics, material processing, semiconductor, metrology, etc.) 

o  Define differentiated value propositions aligned with our manufacturing strengths 

o  Translate technical features into customer-centric benefits 

·        Sales Enablement

o  Create and maintain technical sales kits (presentations, application briefs, competitor comparisons) 

o  Support the business development team in customer engagements and technical discussions 

Digital Presence: regularly publish in linkedin and other relevant social media and manage Holo/Or’s digital presence there , ensuring our micro-fabrication expertise is highlighted effectively.

·        Exhibition Strategy: Select and manage our presence at Digital Marketing & Thought Leadership

o  Own and execute digital marketing strategy (website, LinkedIn, industry platforms) 

o  Drive SEO-optimized content and inbound lead generation 

o  Track and improve engagement metrics and campaign performance 

·        Exhibitions & Industry Presence

o  Plan and manage participation in key trade shows and conferences 

o  Develop booth concepts, demonstrations, and technical messaging 

Customer Insights: Interview existing customers and our sales engineers  to develop success stories and understand the technical pain points our components solved forvarious applications.

o  Represent the company in industry events when needed 

·        Customer Insights & Voice of Customer

o  Conduct customer interviews to extract insights and generate case studies 

o  Identify unmet needs and feed insights into product and marketing strategy 

·        Global Market Development

o  Identify and prioritize new application areas and geographic markets 

Channel Management: Identify, vet, and manage international distributors and manufacturers' representatives to extend our reach in local markets.

International Trade Shows: Lead the planning and execution of our presence at global events. This includes pre-show outreach to book high-value meetings and post-show technical follow-ups.

o  Support go-to-market strategies for new products and technologies 

Required Qualifications

·        Education:

o  Degree in Physics, Optical Engineering, Electrical Engineering, or a related field 

o  MBA or marketing background is a plus, but not a substitute for technical expertise 

·        Experience:

o  3+ years in technical marketing, product marketing, or applications engineering in electro-optics / photonics 

o  Strong familiarity with optical systems and laser-based applications 

·        Technical Knowledge:

o  Understanding of optical components, system integration, and manufacturing considerations 

o  Experience in industries such as medical devices, semiconductor, metrology, or industrial lasers 

·        Communication Skills:

o  Exceptional ability to explain complex technical concepts to diverse audiences 

o  Fluent, professional English writing and presentation skills 

Mindset: A "startup" mentality

Preferred Skills

·        Familiarity with ERP systems (e.g., Priority)

·        Experience with SEO, analytics tools, and digital campaign management 

·        Background in B2B technical storytelling and product launches Reporting & Structure

·        Reports to CEO

·        Works closely with: R&D, Product Management, Sales 

Why Join Us

·        Work at the forefront of micro-optics and photonics innovation 

·        Direct impact on global market adoption of advanced optical technologies 

·        Collaborative environment bridging science, engineering, and business.