Freelance PPC Specialist (LinkedIn, Meta, Google Ads)

Company Description

GBO International Financial Services LTD, established in 2009, is a trusted provider of turnkey solutions for the online gambling industry. Specializing in gaming licenses, company formation, banking, payments, and white-label solutions, we support gaming operators and businesses in launching and scaling their operations. In 2024, we help clients navigate the complexities of licensing, payments, and compliance. Our mission is to empower online gaming businesses with customized solutions and expert guidance.  We are growing fast, and we need a PPC Specialist who knows how to navigate high-competition B2B markets. We aren't looking for someone to "try things out"—we want a pro who understands the friction of the iGaming world and knows how to win.

Role Description

This is a f remote Freelance PPC Specialist role focusing on advertising platforms such as LinkedIn, Meta, and Google Ads. The specialist will be responsible for planning, executing, and optimizing pay-per-click campaigns to achieve client business goals. Key tasks include developing ad strategies, performing keyword research, managing and monitoring campaign performance, analyzing web analytics, and generating performance reports. Collaboration with internal marketing team to align campaign with broader marketing goals.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing
• Experience with Web Analytics and Online Marketing tools
• Strong communication skills and the ability to collaborate with diverse teams
• Proven track record of creating and managing successful PPC campaigns
• Familiarity with ad platforms such as Google Ads, LinkedIn, and Meta
• Analytical mindset and ability to interpret data into actionable insights
• Experience in the gaming or financial services industries is a plus
• Bachelor’s degree in Marketing, Business, or a related field is preferred