Head of Digital Media

About the Company

SeatPick is a profitable, bootstrapped B2C startup redefining how fans discover and buy tickets to live events worldwide. Think of us as “the Skyscanner for live events” – a global ticket comparison platform across sports, music, and live entertainment. We attract millions of users annually and are expanding rapidly into new markets and languages. Our product-first, tech-led approach brings transparency, scale, and trust to a complex global ecosystem.

About the Role

We’re looking for a senior, hands-on Senior Media Buyer / Head of Growth to build and own SeatPick’s paid acquisition infrastructure from the ground up. This is a high-ownership role where you will architect, implement, and scale a modern, AI-driven paid media engine that directly impacts company revenue.

Responsibilities

• Build and Own SeatPick’s Paid Acquisition Engine
• Design and implement scalable account structures and growth frameworks from zero
• Build automation and AI-driven workflows for campaign creation and optimization
• Own Google Ads as the core acquisition channel (Search, Performance Max)
• Align channel strategy with real-time demand and marketplace dynamics
• Drive AI-First Performance Optimization
• Leverage automated bidding, predictive signals, and AI-based campaign types
• Use generative AI to accelerate ad copy, creative testing, and experimentation
• Continuously improve workflows using scripts and automation tools
• Own Budget, Forecasting, and Business Impact
• Manage budgets, forecasting, and scaling decisions across global markets
• Optimize toward POAS and CLV/CAC, not only short-term ROAS
• Translate performance trends into clear growth and investment recommendations
• Build Measurement and Tracking Infrastructure
• Partner with product and engineering teams to design advanced tracking solutions
• Implement server-side tracking, first-party data integrations, and signal optimization
• Analyze performance by event, geography, category, and margin

Qualifications

• 4–6+ years of hands-on PPC experience managing meaningful monthly budgets
• Strong understanding of multi-channel performance acquisition, including Google Ads Search, Microsoft Advertising and paid social
• Advanced analytical skills with hands-on experience using GA4, Google Tag Manager, and BI tools (Looker Studio or similar)
• Proven experience implementing tracking systems, data integrations, and performance measurement frameworks
• Hands-on experience working with automated bidding strategies and AI-driven campaign tools.

Required Skills

• Strong understanding of multi-channel performance acquisition
• Advanced analytical skills
• Experience with GA4 and Google Tag Manager
• Experience with BI tools
• Experience with automated bidding strategies
• Experience with AI-driven campaign tools