Head of Brand

Description

Upwind is redefining cloud security. We believe runtime context is the only way to truly protect what's running in your cloud - not snapshots, not static scans, not guesswork. Our platform gives security teams real-time visibility and protection across their entire cloud environment, powered by AI agents that detect and respond to threats as they happen.

We're growing rapidly and our customers include some of the world's largest enterprises. We're not here to play it safe - we're here to build the most important cloud security company of this generation.

Upwind has a product customers love, a growth trajectory that's hard to ignore, and a team that punches above its weight. What we don't have yet is a brand that matches the scale of our ambition.

You'll own everything that shapes how the world sees Upwind - brand narrative, visual identity, social presence, executive thought leadership, and communications strategy. Your job is to turn Upwind from "that fast-growing cloud security company" into a brand that CISOs, practitioners, and the broader tech community recognize, respect, and want to be associated with.

The best enterprise software brands don't feel like B2B companies - they feel like movements. Think Wiz, Figma, Datadog. That's the bar.

This is a rare blank-canvas opportunity at a company already at scale and growing fast.

Responsibilities:

• Brand strategy & identity- Own the brand narrative, personality, and guidelines across every touchpoint. Our thesis: runtime is the context layer that brings everything together. Your job is to make the world believe that. We're warm, playful, and bold - enterprise security doesn't have to feel cold or corporate. Especially as AI becomes the new frontier of cloud security, the brand needs to carry it.
• Social media & community- Transform Upwind's social presence from corporate updates into content practitioners actually follow. Build an employee advocacy program that turns 400+ Upwinders into brand amplifiers. Show up authentically where the security community lives - LinkedIn, X, Reddit, Discord.
• Executive thought leadership- Build the content machine behind our CEO and 2-3 other leaders. Ghostwrite LinkedIn content (3-5 posts/week), develop rapid-response commentary on breaking news, and target making our CEO one of the most-followed voices in cloud security within 12 months.
• Brand moments & campaigns- Own creative direction for major launches, experiential activations, and conference presence. Partner with Field Marketing and Demand Gen to ensure every customer-facing experience reinforces the brand.
• Swag Drops-This is a real and a must-win area for Upwind. To win the hearts and minds of prospects, customers, and the community, our swag has to be quality people seek out and want to be part of.
• Employer brand- Partner with the People team to build the recruiting narrative and careers experience that match our pace of growth.
• Video & content- Leverage video as a primary brand asset - case studies, employee highlights, company snapshots, "road to gold" success stories, and original content that amplifies Upwind's voice.
• Brand measurement- Define what brand success looks like for Upwind - share of voice, awareness, branded search, sentiment - and build the muscle to track it without losing the soul of the work to dashboards.
  
  

Who You'll Partner With?

Product Marketing, Demand Gen, Field Marketing, PR & Analyst Relations, Sales leadership, the People team, and the executive team. You'll also manage relationships with external agencies, freelancers, and production partners.

Requirements

Technically fluent. You've spent real time close to product - as a PM, solutions engineer, DevRel, technical PMM, or in an engineering-adjacent role. You can hold a deep conversation with a CISO or a cloud architect because you've actually been in those rooms.

We have a non-obvious belief about this role: the best brand leaders for technical companies have lived close to the product. Exceptional writer and storyteller. You can draft a CEO's LinkedIn post, a brand manifesto, and an event tagline.

• Background in product or solution engineering with a deep understanding of how technologists think
• Experience in brand marketing, communications, or a combined role, with 3+ years in a leadership position
• Track record of building or significantly evolving a B2B technology brand during hypergrowth
• Exceptional writer and storyteller - you can write a CEO's LinkedIn post, a brand manifesto, and an event tagline, and all of them hit
• Experience building executive thought leadership programs that meaningfully grew an executive's public profile
• Strong creative sensibility - you can brief a design team with precision and know great work when you see it
• Experience turning a B2B social presence from "corporate" to "actually interesting"
  
  

Nice-to-haves: cybersecurity or cloud infrastructure experience, journalism or agency background, experiential marketing, familiarity with the CISO audience, experience at an Israeli-founded company.