Head Of Marketing Analytics

We are looking for an experienced leader to head the Marketing Analytics function within our organization. This role combines strategic leadership, team management, and hands-on involvement in data-driven initiatives that directly impact customer experience and business performance.

Key Responsibilities:

• Lead and manage the Marketing Analytics function at both strategic and operational levels
• Manage a Team Lead and a team of analysts, providing professional guidance, development, and mentorship
• Lead predictive analytics initiatives, including churn models, Next Best Offer (NBO), customer segmentation, and campaign optimization
• Develop and implement data-driven processes to improve customer retention and increase revenue
• Work closely with Marketing, Customer Service, IT, and senior management to support
• Monitor and optimize marketing campaigns using advanced analytics and forecasting tools
• Lead Voice of Customer (VOC) initiatives and customer experience analytics
• Translate complex data insights into clear business recommendations

Requirements:

• 10+ years of experience in marketing analytics, customer analytics, or data analytics
• Proven managerial experience, including leading teams and developing managers (an advantage)
• Strong experience with predictive modeling, customer behavior analysis, and segmentation
• Strong business acumen with the ability to drive cross-functional initiatives
• Experience working with BI and analytics tools
• Excellent communication skills and ability to present insights to senior stakeholders
• Ability to work in a fast-paced, multi-stakeholder environment