Product Growth Manager

Description

Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.

Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.

As Product Growth Manager, you'll own Silverfort's in-app, low-touch experience strategy end-to-end — designing, building, and optimizing in-product flows, onboarding journeys, tooltips, notifications, and questionnaires using Appcues. Sitting at the intersection of Product, CS, Go-to-Market, and R&D, you'll directly shape how customers discover value, adopt features, and expand their usage of the platform. This is a high-visibility individual contributor role with real ownership over a capability central to Silverfort's product-led growth strategy.

Responsibilities

• Own the full lifecycle of in-app flows in Appcues — from ideation, design, and content writing through QA, release, and iteration
• Build and maintain onboarding flows, feature walkthroughs, tooltips, slideouts, notifications, and in-app questionnaires for all major product areas (Identity, NHI, ISPM, ITDR, MFA, Policies, and more)
• Collaborate with PMs, PMMs, CS leaders, CS partners, and Support to collect feature requests, gather customer pain points, and translate them into in-app experiences
• Work with IT and engineering on technical integrations and troubleshooting — including SSO, internal admin systems (e.g., SilverHub), Salesforce, Jira, and event broadcasting
• Monitor Appcues analytics and adoption data, working with the data team to build dashboards and filters that track customer engagement with in-app experiences
• Maintain and communicate the Product Growth roadmap across the organization
• Act as an enabler across the organization — guiding teams toward best practices in in-app experience design with a creative, problem-solving approach
  
  

• 2–4 years of experience in a product management, growth, or PMM role at a B2B SaaS company
• Hands-on experience with Appcues or a comparable digital adoption platform (e.g. Pendo, WalkMe, Intercom)
• Strong UX/UI sensibility — you can craft flows that feel intuitive and polished, and you understand how in-app experiences affect user behavior
• Data-driven mindset: comfortable analyzing user behavioral data to evaluate flow performance and prioritize improvements
• Excellent written communication skills in English — proven ability to write crisp, clear in-app copy
• Strong interpersonal and collaboration skills — this role requires ongoing coordination with multiple teams including Product, CS, R&D, Marketing, and Support
• A proactive team player who thrives in a highly collaborative, cross-functional environment and enjoys working with diverse stakeholders
• Experience with tools such as Jira, Salesforce or similar platforms - an advantage
• Background in product-led growth (PLG) or user onboarding - an advantage
• Familiarity with technical concepts such as iframes, SSO, API integrations, and event tracking - an advantage