Senior Marketing Manager

Head of Marketing Finance Lobby · Remote (Israel-Based) · Full-Time · US Eastern Hours

About Finance Lobby

Commercial real estate financing is a $4 trillion market that has been stuck in the past for decades. Finance Lobby changed that. We built the first fully automated marketplace where borrowers and brokers post a deal in under 60 seconds and lenders compete to win it. Over 10,000 lenders. Over $1 billion in deals every single month. No humans in the middle.

We are not trying to catch up to anyone. We are setting the pace in one of the largest asset classes on earth. Now we need someone to build the marketing engine that matches that ambition.

The Role

You will be the first true marketing leader at Finance Lobby. That means you inherit a real foundation — paid channels already running, a 25,000-page SEO footprint with enormous upside, a lifecycle email infrastructure, and a product that genuinely sells itself once people see it. Your job is to sharpen everything and pour fuel on what works.

You will own the full marketing function: strategy, execution, budget, and team. You will manage our current marketing coordinator and report directly to the CEO with a short line to product, sales, and engineering. As performance drives budget, you build the team.

This is also a genuinely complex marketing challenge. Finance Lobby is a three-sided marketplace — borrowers, brokers, and lenders — each with different motivations, different language, and different conversion paths. If you have marketed a multi-sided marketplace before, that experience is worth a lot here.

The upside is real. CRE financing is deeply underpenetrated from a digital marketing standpoint and Finance Lobby is running the only platform of its kind. A sharp marketer is going to make a visible, measurable dent fast — and grow into a VP role as the company scales.

What You'll Own

SEO & Content — We have 25,000+ programmatic pages that are not ranking because they need real market data behind them. You will know exactly what that means. Fix it, scale it, and build a content strategy that drives qualified borrower, broker, and lender traffic at volume.

Paid Acquisition — Google Ads, Bing, Meta, LinkedIn. You own the accounts, the budgets, the bid strategy, and the attribution. UTM hygiene and cross-channel tracking are non-negotiable. If a campaign is burning money without producing, you catch it before the month closes.

Conversion Rate Optimization — Driving traffic means nothing if the funnel leaks. You will own what happens after the click — landing page performance, A/B testing, drop-off analysis, and activation rate improvement. Traffic and conversion are one problem, not two.

Email & Outbound — ActiveCampaign for lifecycle. Instantly for cold outbound, with campaigns built around creative triggers, scraped audiences, and unconventional angles — not spray-and-pray sequences. Onboarding and activation flows are already running; your job is to tighten them and build the full messaging architecture for all three sides of the marketplace.

Product Marketing — When Finance Lobby ships a new feature, you own the go-to-market. Positioning, messaging, launch sequence, and internal enablement. Every product moment is a marketing moment and right now nobody is treating it that way.

PR & Thought Leadership — Finance Lobby is processing over $1 billion in deals a month. That is a story worth telling and trade press — Bisnow, GlobeSt, The Real Deal — is not being worked. You will build media relationships, develop story angles, and establish Finance Lobby and its leadership as real voices in the CRE conversation.

Social Proof & Customer Marketing — With 10,000 lenders and thousands of active deals on the platform, there are real stories here. Case studies, testimonials, deal spotlights. This content builds trust with new users and gives the sales team something to actually use.

Competitive Intelligence — The CRE fintech space is moving. Competitors are pivoting, going public, and repositioning. You will track what they are doing, flag what matters, and make sure Finance Lobby's positioning stays sharp and differentiated as the landscape shifts.

Brand & Events — CRE conferences are relationship-dense and Finance Lobby has already made noise at them. Own that presence, make it consistent, and build a brand that people in commercial real estate actually recognize. LinkedIn, positioning, the whole voice.

Website — The website is a marketing asset and it should be owned by marketing. Copy, positioning, and conversion are yours. This is not a dev function.

Proprietary Data & Market Reports — Finance Lobby processes over $1 billion in deals every month across thousands of markets and loan types. That is a proprietary data asset almost nobody in CRE has. You will turn it into quarterly market reports, press-worthy data releases, and lead magnets that drive inbound from all three sides of the marketplace. This is one of the most underleveraged marketing weapons the company has.

Budget & Analytics — You own the marketing budget. Every dollar spent is yours to defend. Weekly reporting on CAC, activation rate, channel ROI, and pipeline contribution. Windsor.ai is in the stack for cross-platform ad data. If the numbers are wrong, that is yours to fix.

Who You Are

We care a lot more about how you think than how long you have been doing this. A rising star with genuine creative instincts and real hunger will beat a 10-year resume of safe, conventional marketing every time.

• You think in systems and experiments. You can look at a market, identify what nobody else is doing, and build a strategy around it.
• You know enough about paid media to know when a campaign is underperforming and why — even if you are not the one running it day to day.
• You know enough about SEO to separate real progress from vanity metrics and push back when someone tells you rankings take time without a real explanation.
• You know enough about copywriting to tell the difference between messaging that will actually convert and messaging that just sounds good in a brief.
• Your approach to outbound is creative, not cookie-cutter. You think about triggers, signals, and unconventional audience targeting.
• You have managed or closely overseen a marketing team before and know how to get results without doing everything yourself.
• You understand product marketing well enough to make sure every feature launch actually lands with the right audience.
• You are comfortable owning a budget and being held accountable for what it produces. You do not need a CFO to tell you your CAC is too high.
• Experience in fintech, proptech, or real estate is a plus. A genuine ability to learn a space fast matters more.
• You are based in Israel and available to operate on US Eastern time (EST/EDT).

Be Honest With Yourself

• This is not a strategy-only role. If your career has been primarily decks, agency oversight, and quarterly brand reviews, this will be a hard adjustment. We move fast, we measure everything, and the expectation is that you can operate at both the strategic and execution level simultaneously. The people who thrive at Finance Lobby find that energizing, not exhausting.

Compensation

Senior leadership role, paid like one. Base is competitive. Performance bonus tied to real outcomes. Ground-floor equity.

How to Apply

Send your resume with a short note — 3 to 5 sentences — answering this:

Tell us about the biggest marketing win you have personally driven — what was the situation, what did you do, and what were the numbers?

Put "FINTECH" in your application headline or cover note. Applications without it will not be reviewed. This is intentional.