Senior Demand Generation Lead

About Sweet Security

Sweet Security is one of the fastest-growing companies in cloud and AI security, backed by top-tier investors and trusted by leading global enterprises. This is a chance to join at a pivotal moment—where strong product-market fit, real customer momentum, and a bold vision for the AI era are already in motion. The team combines deep technical expertise with a culture of ownership, speed, and high standards, giving you the opportunity to make a real impact, shape the category, and grow alongside a company that’s quickly becoming a defining player in modern security.

With $120M in funding, Sweet Security is building the next generation of runtime cloud and AI security.

Job Description

Sweet Security is looking for a Senior Demand Generation Lead to define and scale our global demand strategy, driving pipeline growth across enterprise accounts. You'll play a key role in building and executing integrated programs across ABM, content, paid channels, and field, working closely with Sales to accelerate revenue in competitive, multi-stakeholder environments.

Job Requirements

• 6+ years of experience in B2B demand generation or growth marketing in enterprise SaaS, preferably Cyber Security
• Hands-on experience managing PPC campaigns (Google & LinkedIn), including A/B testing and optimization
• Proven track record of driving pipeline and revenue in complex sales cycles
• Strong understanding of ABM, attribution models, and paid media strategies
• Forward-thinking and hands-on approach for AI-based demand tools and processes
• Experience with marketing automation platforms (e.g., HubSpot, Marketo)
• Data-driven mindset with solid understanding of funnel metrics, attribution, and ROI
• Excellent English communication skills and ability to work cross-functionally in a global environment
• Self-starter, comfortable working in a fast-paced startup environment
  
  

• Own and execute the end-to-end demand generation strategy to drive pipeline and revenue growth
• Build and scale ABM programs aligned with sales priorities and target accounts
• Lead content-based campaigns that adhere to brand and product marketing initiatives
• Oversee paid growth strategy across channels, ensuring alignment with broader demand efforts
• Collaborate closely with Sales, BDRs, Product Marketing, and MarkOps on targets, messaging, and performance
  
  

• A builder who can scale up entire inbound motions
• A self-starter who knows how to get to their respective revenue goals, sets plans, and meet KPIs without failure
• A creative thinker who brings effective initiatives to the table and can execute on them quickly